Senior Manager Brand & Insights

Description

The Senior Manager Brand & Insights is responsible for developing branding strategies, maintaining multiple brand standards across the organization, implementing marketing initiatives, capturing, and synthesizing customer feedback, commercialization of new products concurrent with managing a team to achieve the company's goals. Additionally, this role analyzes industry trends and competitors to ensure brand relevance within core markets and category segments.

This full-time position will be reporting to the VP of Product & Marketing at our Safco New Hope, MN location.

DUTIES AND RESPONSIBILITIES

• Develops and maintain a framework to capture and communicate market insights and customer feedback to support the advancement of product design and innovation.
• Ensures, consistent brand messaging through partnership with Sales, Channel Marketing, Category Management, and other related functions.
• Develops and maintains media outlet relationships and publications to promote branding and new product introductions.
• Owns and manages overall media calendar and social media content for assigned brands.
• Analyzes and understand the needs of internal and external clients.
• Conceptualizes and leads the development of creative brand concepts, product launch assets, and website content across brands and vertical markets.
• Works with the broader organization to develop integrated marketing strategies.
• Builds consensus with key stakeholders across departments to advance creative work and innovative marketing initiatives quickly.
• Provides clear and consistent brand direction to broader team to ensure brand initiatives are align with the annual plan and corporate objectives.
• Manages major branding events including Neocon.
• Other duties, as assigned.

REQUIRED EDUCATION, EXPERIENCE AND SKILLS

• Bachelor's degree in Marketing, Business, or related field
• 8+ years of experience in brand management and agency management
• 3+ years of leadership experience
• Proven success in developing and executing brand strategies
• Strong analytical skills with a goal-oriented attitude
• Excellent communication and leadership skills

PREFERRED EDUCATION, EXPERIENCE AND SKILLS

• Master's degree in marketing

COMPENSATION & BENEFITS

The starting base salary range for this position is $151,000 - $189,000 per year plus eligibility in annual bonus program. The compensation posted is the anticipated pay for the position at the time of the posting. We may pay above or below posted amount based on several factors, including, but not limited to education and/or certifications, skills, experience, or work location. Some positions may qualify for additional compensation in the form of bonuses or deferred compensation options.

At LDI, we are pleased to provide employees with a comprehensive benefits package including health/dental/vision insurance options; paid time off; 10 paid holidays; 401(k) plus company matching and annual discretionary profit sharing; flexible spending and health savings account options; life and disability insurance; tuition assistance; wellness and mental health resources, and financial advising services. Eligibility in benefit programs is based on hours worked per week.

PHYSICAL REQUIREMENTS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Regular sitting, standing, and walking throughout the day to accomplish tasks

• Manual and finger dexterity used regularly with some repetitive finger motions

• Ability to work in front of a computer screen for long periods of time

• Specific vision abilities include close and distance vision; able to identify colors, small letters, and numbers; hand/eye coordination, depth perception and able to adjust focus

• Hearing and speaking

• Other conditions may include frequent reaching, stretching, pushing, pulling, pinching, grasping, and gripping.

ABOUT OUR COMPANY

Comprised of multiple companies with headquarters in New Hope, Minnesota,Liberty Diversified International (LDI)is a privately held company employing more than 1,900 individuals across our manufacturing facilities, production facilities and core business operations in Minnesota, Iowa, Nebraska, Illinois, Mississippi, Texas, Arizona, Virginia, California, and Mexico. With deep roots in the corrugated box manufacturing industry, we operate in the core markets of paper, packaging, workplace products, corrugated plastics and building products.

Since 1918, our values - Caring, Innovation, Trust and Excellence - have guided our day-to-day activities. We believe that when our employees are aligned with these values, we create superior service and solutions for our customers. The LDI family of companies includesLiberty Packaging, Liberty Paper, Liberty Plastics (Custom SolutionsandQuarrix Building Products) and Safco.

Liberty Diversified International is an equal opportunity employer and makes all employment decisions without regard to race, color, sex, religion, age, creed, sexual orientation, national origin, marital status, disability, or any other protected class.