Branding & Creative Manager (Hybrid)

Sempra: Where opportunity powers impact

At Sempra, we tackle the biggest energy challenges that face our industry. Our high-performing team leverages the full capabilities of our organization to serve 40 million consumers across North America. By collaborating and challenging one another across multiple disciplines, we inspire our best work, ideas and innovation. From increasing liquified natural gas (LNG) capacities to reducing carbon emissions to helping people prepare for the realities of climate change, we are committed to building a better energy future for all.

Primary Purpose

The Brand & Creative Manager is responsible for managing the creation of authentic and inspiring visual content that supports Sempra's strategic communication goals. This role oversees the development and implementation of brand standards, manages creative assets, and leads the design and production of a wide variety of marketing and communications materials.

They collaborate with internal teams and external partners to drive cohesive brand storytelling and impactful visual solutions. With a strong blend of strategic thinking and creative expertise, this role plays a key part in shaping and protecting the company's brand identity.

Duties and Responsibilities

Brand Management

• Leads brand strategy initiatives and ensures brand alignment across all visual and creative applications.
• Acts as the primary point of contact for creative brand direction, guiding internal teams and vendors on maintaining quality and consistency.
• Partners with the Marketing Manager to ensure campaign materials and content strategies align with the corporate brand.
• Educates internal teams and vendors on brand standards, tools, and best practices, emphasizing quality and consistency across all applications.
• Oversees brand asset management, including trademark protection, creative libraries, and brand governance across all Sempra companies.
• Collaborates with teams across the organization to ensure alignment.

Art Direction

• Directs the creation of high-end visuals that elevate corporate reputation objectives, including presentations, ads, videos, websites, reports, events, and templates.
• Proposes, and evaluates proposed, creative concepts for brand cohesion and strategic alignment.
• Leads visual storytelling initiatives that enhance corporate identity and engagement.
• Oversees creative development for annual corporate reporting, communications initiatives, social media, and marketing campaigns.

Project Management

• Leads the planning, coordination, and execution of creative projects, ensuring they are delivered on time, on budget, and at the highest quality.
• Develops project timelines, establishes milestones, and manages workflow across internal teams and external vendors.
• Uses project management tools to track progress, manage approvals, and provide clear visibility to stakeholders.
• Collaborates with cross-functional teams, designers, developers, content creators, and agencies to align creative deliverables with broader business objectives.
• Identifies and mitigates potential risks, proactively solving issues to keep projects on track.

Creative Production & Execution

• Ensures consistency and quality in photography, videography, and multimedia production to enhance storytelling efforts.
• Provides hands-on design and technical production support when needed for corporate communications, digital assets, and print materials.
• Oversees creative staff to ensure all creative materials align with brand standards and quality expectations.
• Supports creative writing and copy-editing efforts to ensure alignment with brand voice and messaging.
• Manages vendor relationships, including agencies, photographers, video producers, and printers, to maintain high standards of execution.
• Manages vendor contracts and processes invoices.
• Plans and manages budgets.

Supervisory duties

• Directly supervises creative staff and provides mentorship on creative best practices.
• Oversees external creative vendors/agencies to ensure quality control and brand consistency.
• Supports career development of creative resources within the team.

Performs other duties as assigned (no more than 5% of duties).