Director Digital Marketing - Rare Disease

Please note that this position is based in San Diego, CA. Acadia's hybrid model requires this role to work in our office three days per week on average.

Summary

The Director of Digital Marketing, Rare Disease will lead the development and execution of digital marketing strategies and tactics to support DAYBUE as well as other possible brands, overseeing initiatives across email marketing, paid media campaigns (search, display, programmatic, video) and Connected TV. This role requires in-depth expertise in digital and non-personal promotional tactics, as well as media strategy for pharmaceutical marketing campaigns. The position will focus on driving digital communication and engagement with key audiences, including patients, caregivers, and healthcare providers, ensuring alignment with regulatory and industry standards.

Primary Responsibilities:

• Partner with marketing functions (Consumer, HCP/DTP Promotions, Thought Leader Programming) to translate branded/unbranded and KOL development strategic direction and core campaign materials into a comprehensive digital, multi-channel tactical plan
• Drive alignment for digital marketing programs and serve as an internal thought leader to deliver high impact digital marketing programs across channels for both Caregivers and HCPs
• Support and develop omnichannel strategies that support digital programs that extend across social, web, mobile, online advertising, search (SEO), apps, loyalty, etc. and seamlessly integrate with offline communication touch points
• Evaluate, implement and manage core digital marketing tools, including CMS, email marketing, lead generation, marketing automation, web and social content publishing, social listening, campaign monitoring and measurement
• Collaborate with Corporate Communications on key digital and PR activities
• Monitor, analyze, and report on social media performance metrics, providing actionable insights for optimization.
• Manage social listening tools to monitor brand sentiment and trends in the industry
• Craft digital measurement plans to analyze digital program performance, identifying actionable insights that can be used to optimize programs and performance
• Build and evolve subject matter knowledge regarding digital channels, capabilities, and relevant vendors, including the establishment of best practices and standards
• Partners with Commercial Insights, Analytics and Operations to evaluate and measure impact of omnichannel marketing activities.
• Serve as a critical bridge between commercial and our IT partners
• Deep understanding of US marketing and regulatory challenges, opportunities and best practices
• Manage agency partner relationships including digital/media agencies and partner with brand/functional AOR(s)
• Driven, accountable, a self-starter, with the ability to work under pressure and tight deadlines; multi-task and prioritize projects
• Other responsibilities as assigned.

Education/Experience/Skills:

• Bachelor's degree in Marketing, Information Systems, Computer Science, Business Administration, or related field. Advanced degree (MBA, MS) is a plus. Targeting 10 years of relevant progressive experience in within the Marketing arena and 3 years in the field of pharmaceutical/biotech. Equivalent combination of relevant education and experience may be considered
• 10+ years of experience in digital marketing, media planning and execution, marketing automation, or marketing, with at least 3 years in the field of pharmaceutical/biotech
• Experience in the biotechnology or pharmaceutical industry, with a strong understanding of regulatory constraints in patient, caregiver, and healthcare marketing, including the Medical Legal Regulatory Review Committee (MLR) approval process, and data governance requirements including CCPA, CPRA, GDPR etc.
• Ability to communicate technical concepts effectively to members of cross-functional teams and stakeholders
• Extensive knowledge of the digital marketing landscape, tools, and techniques for measuring impact and return on investment
• Experience in patient, consumer and physician engagement strategies
• Expertise with administrative aspects of marketing automation systems such as Marketo, Active Campaign, Marketing Cloud etc.
• Demonstrated track record of developing and executing successful digital and social strategies and programs
• Full and technical understanding of Google Analytics, HTML and CSS
• Strong analytical skills, with the ability to interpret data and turn insights into actionable marketing strategy
• Strong verbal, written, and interpersonal communication skills and ability to efficiently and productively communicate with a variety of groups and audiences
• A passion for leveraging marketing to drive business results.
• Comfort with ambiguity, and the ability to thrive in a fast paced, quick turnaround environment.
• Skilled at building and maintaining effective relationships.
• Ability to travel up to 30% of time.

Scope

May provide guidance to subordinates and/or manages department section, to achieve goals in accordance with established policies and to meet schedules and/or resolve problems. Receives assignments in the form of objectives. Follows processes and operational policies in selecting methods and techniques for obtaining solutions; determines how to use resources to meet schedules and goals. Works on issues of diverse scope which require evaluation of a variety of factors ad an understanding of functional area objectives and trends. Erroneous decisions or failure to achieve results may add to costs and impact the short-term goals of the organization.

Physical Requirements

While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch, see, talk or hear in a standard office environment. Employee must occasionally lift and/or move up to 15 pounds.

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