Product Marketing Manager

AMSOIL INC. is looking for a Product Marketing Manager to lead the Commercial Product Marketing team. In this role you will be responsible for the entire lifecycle of our product portfolio, from planning, execution, and ongoing management. The ideal candidate will have experience in product marketing, product positioning, analyzing market trends, and the ability to drive product strategies that align with the Company's overall objectives. This position allows for a hybrid work schedule sharing time between an office setting in Superior, Wisconsin, and a home office.

Core Responsibilities:

Portfolio Strategy & Planning

• Execute product portfolio strategy aligned with the Company's business goals and market trends.
• Regularly assess and report on portfolio performance, providing insights and recommendations for improvements to the product portfolio, pricing strategy and market product plan.
• Manage a variety of projects of varying complexity.

Product Lifecycle Management

• Lead product lifecycle management, from concept to end-of-life, ensuring that each product meets quality standards and market demands.
• Collaborate with, and lead cross-functional teams, including product development, marketing, sales, and operations to drive successful product development launches through the Stage Gate process.

Market Analysis and Research

• Conduct market research to stay informed about industry trends, competitor offerings, emerging technologies, pricing, and customer needs.
• Analyze market data to shape product positioning, marketing strategies and identify opportunities for portfolio growth.

Content Creation and Development

• Assist in developing compelling and effective product messaging for various channels, including websites, social media, and marketing collateral.
• Lead the creation of marketing claims measuring our products against industry standards or competitive products.

Sales and Technical Support

• Provide support to the sales and customer service teams with relevant market intelligence and technical information.
• Assist in the development of sales tools and resources.

Position Requirements:

• Bachelor's degree in marketing, business management, product management, or related field
• Minimum of 5 years of relevant work experience or equivalent combination of education and experience sufficient to perform the essential functions of the job.
• Demonstrated success in product management or product portfolio management
• Analytical and strategic thinking skills
• Strong knowledge of marketing trends, best practices, and resources
• Understanding of channel strategy, buyer personals, market and sales funnels, value propositions and brand position
• Strong knowledge of common financials; cost of goods sold, gross margin, etc.
• Excellent communication and interpersonal skills
• Detail oriented with excellent organization and project management abilities
• Self- motivated with the ability to work collaboratively in a fast-paced environment
• Strong management skills with the ability to supervise others
• Proficient in Microsoft Office products

Preferred Requirements:

• Master of Business Administration degree (MBA)
• Experience working in the lubrication or similar industry
• Experience working in the commercial equipment industry

If you are passionate about the Commercial Market or product marketing and thrive in a collaborative setting, we invite you to apply for the position of Product Marketing Manager at AMSOIL. Join us in shaping the success of our product portfolio and driving innovation in the market.

Other Details:

• Pay Type - Salary
• Pay Range - $82,500 to $97,100 depending on experience

Benefits:

• Paid time off and paid holidays each year
• Employee bonus program
• 401(k) with company match
• Paid life, short-term disability, and long-term disability insurance
• Competitive health benefits
• Health savings account (HSA) and flexible spending account (FSA) options
• Affordable group dental, vision, critical illness, and accident insurance
• Employee discount on product
• Corporate gym membership