Director of Commercialization

WHY PRODRIVEN GLOBAL BRANDS? BECAUSE WE ARE THE PROFESSIONAL'S CHOICE! You will find our market leading products and brands on job sites all over the world.

Focusing on end users' needs and delivering exceptional customer experience drives our success. Our entire process-from research to engineering to manufacturing to commercialization-creates products that ensure ease of use, productivity, durability and safety for the end user. On jobsites across the world, ProDriven brands are most preferred.

The Director of Commercialization is a high-energy, strategic leader responsible for driving the go-to-market success of Weather Guard's Work Vehicle Solutions channel. This role is not just about launching products-it's about creating excitement, building customer demand, and accelerating growth. Acting as the face of product commercialization, this individual will work across sales, marketing, operations, and supply chain to ensure flawless execution of growth initiatives.

This position is ideal for a charismatic, results-oriented leader who thrives in fast-paced environments, enjoys engaging with customers, and excels at turning market opportunities into revenue-driving success stories. You'll be at the forefront of driving growth, building relationships, and ensuring our products become the industry standard.

Strategic Commercialization & Business Growth

Be the leader and public face of commercialization efforts-building enthusiasm, engagement, and market momentum for new product launches and key growth initiatives.
• Develop and execute high-impact go-to-market strategies, ensuring successful product introductions, customer conversions, and sales channel activation.
• Partner with product marketing, sales, and operations to create commercialization strategies that drive customer adoption, market expansion, and revenue growth.
• Establish a repeatable, scalable commercialization framework that simplifies execution, drives accountability, and delivers measurable business impact.
• Serve as the Voice of the Customer, identifying key market needs, competitive opportunities, and conversion strategies.
• Track performance metrics to measure the impact of commercialization efforts and adjust strategies as needed to ensure success.
• Build and maintain relationships with key stakeholders, including customers, partners, and industry influencers to guide our commercialization efforts and ensure buy-in.

Market Engagement & Customer-First Innovation

• Act as a thought leader and brand ambassador, building relationships with customers, distributors, and industry influencers to drive product adoption.
• Develop strong connections within sales channels, ensuring our messaging and positioning are consistent, compelling, and designed to win.
• Guide product leaders with real-world customer insights, helping define growth opportunities that align with market demands.
• Organize and lead high-energy product launch events, training sessions, and sales activations to build momentum in the marketplace.

Financial & Operational Management

• Performance will be measured by overall business unit performance, NPD financial performance, promotional performance, growth through conversions.
• Manage commercialization budgets, ensuring efficient allocation of resources across the product portfolio.
• Ensure that all commercialization activities stay within budget, achieving key financial metrics and ROI targets.
• Optimize operational processes to streamline product development and market entry.

Key Personality Traits:

We're looking for a bold, engaging, and entrepreneurial leader-someone who is not only strategic but also thrives in front of customers, sales teams, and industry partners. You should be a visionary who can turn a product launch into a market-shifting event.

• High-Energy & Passionate - Brings excitement and enthusiasm to every product launch, customer meeting, and internal initiative.
• Persuasive & Charismatic - A compelling storyteller who naturally influences key stakeholders and inspires action.
• Strategic & Results-Driven - Balances big-picture strategy with hands-on execution to deliver measurable business growth.
• Resilient & Agile - Thrives in dynamic, fast-paced environments, adapting to challenges with a solutions-oriented mindset.
• Customer-Centric & Insightful - Deeply understands end-user needs and how to position products for maximum impact.

• Bachelor's degree in Business (preferred), Marketing, Engineering, or related field (Master's preferred).
• 10+ years of experience in product commercialization or related functions within the manufacturing or industrial sectors.
• Proven track record of leading successful product launches and commercialization strategies.
• Strong understanding of the product lifecycle, market trends, and customer needs in a manufacturing context.
• Excellent leadership, communication, and project management skills.
• Ability to collaborate effectively with cross-functional teams and senior leadership.
• Strong analytical and problem-solving skills, with a focus on data-driven decision-making.
• Knowledge of market research, competitive analysis, and customer segmentation strategies.

Preferred Skills:

• Experience in commercialization within specific sectors, such as automotive, industrial equipment, or consumer goods manufacturing.
• Expertise in managing cross-functional projects and driving organizational change.
• Strong negotiation and stakeholder management skills.

Special Requirements

• Ability to travel as required, estimated 50% of the time (Domestic) however upwards of 75% driven by highly strategic commercial launches a few times a year

ProDriven Brands is committed to fostering, cultivating, and preserving a culture of diversity, equity and inclusion. ProDriven Brands is an equal opportunity employer and prohibits discrimination and harassment of any kind. All qualified applicants to ProDriven Brands are considered for employment without regard to age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status or any other protected characteristic. ProDriven Brands will not tolerate discrimination or harassment of any kind based on these characteristics.

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