Head of Marketing & Sales, Business Innovation and Growth

Note: APA operates on a 37.5-hour work week with one hour lunch breaks each day. APA sets salaries based on several considerations, including years of relevant experience, level of education, and previous staff and/or governance experience at APA.

The Head of Marketing and Sales, Business Innovation and Growth leads multi-channel marketing and sales activities/programs and is responsible for developing B2B marketing and sales strategies and initiatives for the product lines within the Business Innovation and Growth (BIG) office. This business-critical leadership function is core for achieving APA's aggressive growth plan and targeted revenue goals over the next 5 years. This position holds ultimate accountability for the go-to-market positioning, acquisition, lifecycle management, and is the primary Marketing stakeholder within the BIG office, accountable to the Chief Business Innovation and Growth Officer.

Education and Experience Required

• Bachelor's degree in marketing, business administration, or a related field (or 10+ years of equivalent experience); MBA preferred.
• Minimum of 15+ years of progressively complex experience in sales, marketing, and brand management experience with a focus on B2B marketing.
• Experience marketing/sales to large corporations preferred.
• Proven track record of developing and executing successful corporate marketing and sales strategies that drive brand visibility, lead generation, and revenue growth.
• Strong understanding of B2B marketing tactics, including account-based marketing (ABM), demand generation, and content marketing.
• A track record of driving growth and customer acquisition.
• Strong strategic thinking and analytical skills, with the ability to translate business objectives into actionable marketing plans and initiatives.
• Demonstrated expertise in digital marketing channels and tools, including SEO, SEM, social media, email marketing, content marketing, and marketing automation.
• Excellent communication and storytelling skills, with the ability to lead the crafting of compelling narratives and messages that resonate with target audiences.
• Hands-on experience with marketing and sales technology platforms and analytics tools.
• A data-driven approach to decision-making and optimization.
• Strong leadership and team-building skills, with the ability to inspire and motivate cross-functional teams to achieve ambitious goals.
• Entrepreneurial mindset with a bias for action, creativity, and innovation.
• Advanced knowledge and experience with marketing automation, CRM, data analysis, sales enablement, and account-based marketing technologies required.
• International marketing and sales experience preferred.
• Bilingual - Eng/Spanish, Eng/Portuguese, or Eng/French preferred.

Computer Skills Required

• Experience using and optimizing Salesforce and Qualtrics.
• Advance experience with Microsoft Office Suite.

Responsibilities

Strategic Leadership:

• Lead and design a compelling strategy and spearhead the initiatives, leverage myriad channels that drive our global customer acquisition, retention, lead generation and revenue/margin growth.
• Recruit, mentor, and develop a high-performing marketing and sales team, fostering a culture of creativity, collaboration, and continuous learning.
• Lead market research and competitive analysis to identify market trends, customer needs, and competitive threats, informing product development, positioning, and go-to-market strategies.
• Manage agencies and partners that may include sales, digital, social, traditional media, channel marketing and creative services.
• Manage a budget and appropriately execute against the budget for an effective ROI.

Customer Acquisition:

• Lead customer acquisition efforts across digital and traditional channels, including SEO, SEM, social media, email marketing, content marketing, events, and partnerships.
• Develop and execute a content strategy to create compelling and relevant content that resonates with our target audience, driving traffic, engagement, and lead generation.
• Enhance website performance through A/B testing, user experience improvements, and conversion rate optimization.

Sales Leadership:

• Manage a sales team and agency, setting sales goals and quotas.
• Oversee sales processes and motivate sales representatives to achieve sales targets.
• Analyze and evaluate the effectiveness of sales, methods, costs, and results.

CRM and Customer Engagement:

• Develop and manage CRM strategies to nurture leads and improve customer retention.
• Utilize customer data to create targeted marketing campaigns and personalized experiences.
• Leverage data, marketing technology and demand generation best practices to deliver highly customized user journeys and personalization at scale.
• Partner with Sales to develop target account criteria, outbound prospecting playbooks, inbound lead nurturing programs, CRM best practices, and enablement assets.
• Enable Marketing and Sales teams to identify and engage prospective accounts earlier in their buying processes and accelerate corporate relationships.

Data and Analytics:

• Work cross-functionally to optimize robust analytics framework and tools to track, measure, and report on marketing performance.
  Use data-driven insights to inform decision-making and optimize marketing investments in real time.

Other Duties as Assigned

About APA:

The American Psychological Association (APA) represents 122,000 psychologists, students, and affiliates, primarily in the U.S. and Canada but also in other countries around the world. APA is a scientific and professional organization with about 500 employees and is categorized as a 501(c)(3) along with its 501(c)(6) companion organization, APA Services, Inc.

Job Location: Remote: APA jobs may be considered for remote work eligibility as defined in APA's Flexible Work Policy and are subject to approval. Remote work employees may not work from the following states or U.S. territories: Alaska, California, Colorado, Guam, Hawaii, Iowa, Louisiana, Montana, Nebraska, New York, North Dakota, Ohio, Puerto Rico, Rhode Island, U.S. Virgin Islands, Washington, Wyoming.

Application Instructions:

Qualified candidates must apply online through APA's applicant system and attach a resume and cover letter specifying your salary expectations. Applications that are submitted without both documents are considered incomplete and will not be reviewed for consideration. Once your application is submitted, you will receive a confirmation email. Please make sure to check your Spam folder if you do not receive an email from us.

The American Psychological Association is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, or any other protected categories covered under local law. #LIremote