Marketing Analyst I or II

At ACT, Your Work Makes a Difference

Education has power - a power that changes lives forever. It creates opportunities that lift up individuals, their families, and sparks societal change that echoes through generations to come. From our grassroots we have fought the good fight for equity in education, and we remain devoted to helping anyone who struggles to access that power. This is what matters to us and we must do better -- we've never been more sure of our purpose.

ACT team members are part of an organization dedicated to a mission that has never been more important: Helping people achieve education and workplace success. Advancing that mission within our organization, by helping our team members achieve education and workplace success of their own, is core to our values. ACT values a diverse workplace and is committed to fostering an inclusive, equitable environment in which every team member has an opportunity to grow.

We are seeking a Marketing Analyst I or II who is analytical and detail-oriented, with a specialization in web analytics and ads to help us fulfill that mission. The ideal candidate will have a background in data analysis, digital marketing strategies, and web measurement.

The finalist will be hired at the salary and level commensurate with their qualifications. For this position, we anticipate offering an annual salary in the range of $60,000 to $75,000, depending on the level. ACT manages salaries within the range based on relevant factors including, skills, experience, and internal equity.

We want our team members to have the well-being and confidence they need to do their best work, in an environment where both they and ACT thrive. To support this, our total rewards include company paid life insurance, medical, dental, vision, flexible health and dependent spending accounts, 401(k) retirement savings with company match, paid holidays, paid time off, and so much more. You can find a comprehensive list of our benefits here.

Location: Remote (can also be onsite or hybrid if in Iowa City, Iowa area)

A Day in the Life:

Understanding User Behavior - Analyze web traffic and campaign performance data to identify trends, patterns, and insights
• Reporting and Visualization - Develop and maintain marketing dashboards and reports for both ongoing and ad-hoc requests
• Measurement - Collaborate with the marketing team to establish campaign tracking, KPIs, and translate stakeholder needs into solutions
• Marketing Optimization - Provide recommendations based on data analysis to optimize marketing performance

Role Progression:

• Within 3 months you will:
  • Have a basic understanding of our web measurement, tracking setup, and user flows. Including GA4 and GTM.
  • Have a basic understanding of advertising platforms, business goals, and the D2L registration cycle.
  • Become familiar with the different areas of marketing and how we support/collaborate with them.
  • Contribute to analysis, regular reporting, and ad-hoc requests.
• Within 6 months you will:
  • Contribute to media planning, optimization, and identifying opportunities for improvement.
  • Work with stakeholders to define problems, update measurement, and develop appropriate recommendations.
  • Begin to lead analytics projects and work on larger questions related to user behavior and marketing performance.
• Within 12 months you will:
  • Be able to speak comfortably to the various goals/opportunities for D2L marketing, the funnel, and digital strategy.
  • Identify opportunities and pursue self-directed analytics projects.
  • Have the chance to contribute to strategy development for the D2L market.

This could be the job for you if you have (minimum requirements):

• Requirements for level I: At least 1 year of experience in marketing analysis, with a focus on web analytics and ads
• Requirements for level II: At least 3 years of experience in marketing analysis, with a focus on web analytics and ads
• Proficiency in web analytics tools such as Google Analytics
• Experience with tagging and management systems such as Google Tag Manager
• Experience with presentation tools such as Excel, Looker Studio, or Tableau
• Knowledge of digital marketing channels and advertising metrics
• Strong analytical and problem-solving skills
• Ability to communicate insights effectively
• Ability to organize data across sources and manage multiple data sets
• Bachelor's degree in Marketing, Economics, Informatics, Business, or related area of study, or an equivalent combination of education and experience from which comparable knowledge and abilities can be acquired

It's a plus if you have(preferred qualifications):

• Experience with web optimization and tools such as VWO
• Experience with email marketing and CRM tools

When ACT was founded in 1959, it disrupted the assessment industry with a new approach to helping students better understand their readiness so they could take steps to improve it. By leveraging our expertise and authority in assessment and research, we will again disrupt the industry-helping more people learn, better measure their progress, and improve their navigation through life's transitions.

More than ever before, ACT is fulfilling its mission of helping people achieve education and workplace success. We're doing it by pushing the boundaries of learning innovation through the work of our people, who we call team members because we're all in this together.

We know transformation does not come without challenge. That's why ACT invests in a variety of experiences for team members to strengthen their connections, explore ideas, learn from customers, and celebrate success.

Learn more about working at ACT at act.org!