Senior SEO Associate, B2B

Udemy is headquartered in San Francisco with global offices in Australia, India, Ireland, Turkiye, and other US locations. Our robust hybrid work model spans San Francisco, Denver, Ankara, Dublin, Mexico City, and Melbourne. This hybrid position requires two days per week in the office in Denver.

You are passionate about the art and science of SEO, with experience in improving search engine rankings and discoverability for B2B brands. You are familiar with not only the basics of SEO, but understand and are tracking how the landscape is rapidly changing in the age of AI. You understand the critical role high-quality content plays in generating B2B leads, and influencing the corporate buying committee. You have a track record working across the aisle with creative teams, copywriters, and engineering teams to create the best possible experience for leads and buyers. Fundamentally, you are an avid learner, fluent in the latest and greatest of SEO, motivated by the challenge of developing B2B content strategies that resonate with an enterprise audience, and excited to bring those skills to the world's largest online education marketplace.

As a Sr. Associate of SEO for Udemy Business, you will be at the forefront of Udemy's B2B content strategy, tasked with identifying SEO query priorities and shaping a content roadmap that drives organic lead generation. You will partner with teams across Udemy Business to influence and optimize B2B thought leadership and on-page content around identified priority queries and topics. You'll contribute to an on-page testing roadmap designed to enhance the on-site experience for members of the buying committee in key verticals, and report and distill insights into decks and presentations for teams across Udemy Business.

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  SEO Keyword Research & Reporting - You will conduct semantic keyword analysis based on your understanding of the Udemy Business offering and our competitive positioning. You'll establish and regularly update a priority set of queries. You'll communicate the changes to performance, rankings, and traffic of those queries to stakeholders across Udemy Business. Monitoring & tracking tools will include SEMRush, SimilarWeb, and BrightEdge.

  
  
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  Improve On-Page & Technical SEO - You will work with marketing and engineering teams to optimize metadata, internal linking, site structure, and page performance for better search engine visibility on our WordPress platform. You'll partner with engineering teams to test new page experiences that are optimized for qualified lead generation for 5 key verticals: professional services, financial services, tech, manufacturing, and retail.

  
  
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  Publish & Optimize Content - You will partner with global campaign teams, including copywriters, designers, and SMEs, to publish new content and update existing content on WordPress, and optimize pages for organic visibility and rankings. You'll contribute to the analysis of performance for these new pieces of content, and help shape the methods by which we enhance the visibility of content on platforms like YouTube.

  
  
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  Measure & Report on Impact: You will monitor key SEO KPIs, such as traffic, organic market share, and query rankings. You'll translate that data into actionable insights in decks and presentations, and communicate results to stakeholders across the org, driving understanding, support, and buy-in.

  
  

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  2-3 years of experience in SEO, with at least 18 months of enterprise B2B SEO website and lead generation optimization experience.

  
  
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  1-2 years of experience in designing A/B tests and a solid understanding of conversion rate optimization (CRO).

  
  
  
  
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    Must be familiar with Wordpress, Google Analytics, Google Search Console, and able to ramp up quickly with other enterprise-level SEO tools.

    
    
  
  
  
  
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  Experience with semantic keyword research and content strategy.

  
  
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  Understanding of B2B lead generation strategies and how SEO contributes to B2B qualified lead acquisition.

  
  

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  B2B On-Page Optimization: Strong understanding of B2B lead generation, with the ability to leverage expert content and user-centric on-page experiences to generate marketing-qualified leads (MQLs) that turn into contract value.

  
  
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  Content Publishing: Familiarity with editing, publishing, and enhancing WordPress page content for maximum organic search discoverability.

  
  

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  Data Analysis & Presentations: Experience using tools like Google Analytics, Google Search Console, and SEO platforms to analyze data, track performance, and generate insights related to your SEO goals.

  
  
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  Written & Verbal Communication: The ability to distill complex sets of data into clear, focused, presentations tailored for various audiences across marketing, engineering, sales customer success, and leadership.

  
  
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  Project management: A track record managing complex timelines, working with many cross-functional stakeholders, and delivering output at speed.

  
  

We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!

We aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy:

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  We're invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups, ensuring we're a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first. We want you to be able to bring your authentic self to work because when we all do, we're better for it.

  
  
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  Learning is what we do - inside and out. Our Learning & Development team is second to none, helping ensure your journey is one of continuous progression. You'll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend.

  
  
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  Our reason to exist is to revolutionize learning - that calls for taking risks and learning from failures. Whether it's our hackathons (a company-wide effort to envision new possibilities for our product) or sharing our prototypes, we see experimentation as a crucial step on the path to success.

  
  
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  We're committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work.

  
  

Of course, the best thing about being part of Udemy is knowing your work makes a difference for people and organizations around the world. You've got the skills; why not use them to help others develop theirs?

At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. We will consider for employment qualified applicants with arrest and conviction records.

Our benefits package at Udemy "starts with U" and is grounded in mission-driven benefits that intentionally align with our core values. Please take a look at our benefits page for a sneak peek at just a few highlighted benefits if you're a full-time Udemate based in the United States.

Information regarding data privacy is available within the Udemy Careers Privacy Notice.