SVP, Revenue Marketing

Location:

Conde Nastis one of the world's most renowned media companies, creating and distributing every type of media today, spanning print and digital publishing of all forms and content, including audio, video, and social. With a portfolio of some of today's most influential brands, the company continues to grow its audience through a global operational and content infrastructure across its 12 owned and operated markets. Recent new launches include Conde Nast Traveler Germany, Conde Nast Traveler Middle East, and AD Middle East.

Headquartered in New York City, the company's owned and operated markets include China, France, Germany, India, Italy, Japan, Mexico and Latin America, Spain, Taiwan, UAE/Dubai, the U.K., and the U.S., with additional local license partners in twenty additional markets across the globe. Lead brands include Vogue, The New Yorker, GQ, Glamour, AD, Conde Nast Traveler, Vanity Fair, Wired, Allure, Ars Technica, Bon Appetit, Epicurious, House & Garden, Pitchfork, Tatler, Teen Vogue, and Vogue Business.

At the 2024 Newfronts, Conde Nast unveiled that it would create 100 new pilots and return 235 original digital video series as part of its content strategy. Conde Nast also announced several key new partnerships, including deals with Formula 1 and NBCUniversal, to expand its commercial offering reach.

Position Summary Conde Nast, Inc.

Conde Nast continues to undergo a period of significant transformation. Under the leadership of the company's new Chief Revenue Officer, Elizabeth Herbst-Brady, the company is evolving and adapting its global go-to-market strategy, uniting the consumer and commercial revenue streams for the first time. As a result of this new structure, Conde Nast has decided to strengthen its global marketing efforts by creating a leadership role responsible for the consumer and commercial marketing teams and recruiting an industry trailblazer into this critical position.

The new Senior Vice President of Revenue Marketing (SVP Revenue Marketing) will focus on elevating brand presence, amplifying cultural moments, enhancing engagement, and driving monetization across all revenue streams. They will bring the portfolio of brands to life, driving engagement, amplifying value, and delivering creative solutions that align with strategic goals and resonate with diverse stakeholders. The SVP of Revenue Marketing will oversee brand, B2B, client, and direct-to-consumer marketing strategies, creative development, production, and activation across all platforms, supporting client goals and driving customer acquisition. They will provide expert insight and guidance and create a strong partnership with the sales organization, working closely with them in the market. The ideal candidate will have the ability to blend the quantitative and qualitative sides of marketing and will also serve as an advocate for the advertisers, subscribers, and members on the Conde Nast platform. They will define the global commercial marketing strategy, continuously evolving the approach to align with the go-to-market strategy, leading a high-performing team capable of implementing that plan. Ultimately, this leader will help create a more nimble organization, empower markets to move fast, capture local opportunities, and protect and support key growth areas.

Reporting directly to Elizabeth, this leader will play a key role in bringing together two previously distinct consumer and commercial marketing teams and shaping an approach to global collaboration for the organization. This leader will also partner effectively with other cross-functional peers, particularly in sales, content, and product, to drive the overall growth and success of Conde Nast.

KEY RELATIONSHIPS

Reports to: Elizabeth Herbst-Brady, Chief Revenue Officer

Direct reports: A multifunctional, global marketing team of over 150people across brand marketing, creative strategy,commercial creative, production and activation, eventproduction, consumer creative, and B2B

Other keyrelationships: Conde Nast Executive Leadership Team

KEY RESPONSIBILITIES

Strategic Leadership

* Transform the company's marketing activities by developing and implementing a global, holistic, data driven, and digital strategy that aligns with company goals and drives current and future revenue growth.

* Build the identity and positioning of the company's iconic brands to increase demand and key brand health KPIs, including customer acquisition and retention.

* Develop, optimize, and execute comprehensive marketing strategies for Conde Nast brands to support customer acquisition, subscription monetization, client activation, and B2B efforts across all platforms.

Team Leadership

* Partner with key stakeholders to bring all revenue marketing efforts under one umbrella, creating consistent roles and processes that will allow Conde Nast to deliver comprehensive, best-in-class creative initiatives while ensuring we operate efficiently and effectively

* Lead and operate with a global mindset to support the global marketing organization's day-to-day operational and strategic aspects.

* Build, manage, and motivate a high-performing marketing team focused on brand, creative strategy, production & activation, commercial creative, B2B & consumer creative, and events.

* Strengthen collaboration across departments to ensure cohesive messaging and strategy execution. * Foster a culture of creativity and innovation, encouraging new ideas and approaches.

Functional Responsibilities

* Directly oversee marketing efforts related to consumer and commercial revenue growth, including to-be created direct-to-consumer revenue lines, custom creative content for clients (on O&O and white label), and B2B strategies.

* Lead the team in ideation and execution of all creative marketing initiatives around key brand, cultural, and acquisition moments, development of new initiatives and packages that resonate with target audiences, and in driving paths to monetization.

* Oversee the activation of marketing campaigns across all channels and platforms to ensure creative excellence and a holistic, data-driven strategy that aligns with company goals.

* Manage the global revenue marketing budget and determine the appropriate investment level for all marketing efforts to achieve optimal results.

* Analyze performance and ROI metrics to measure success, report to executive leadership, and inform future strategies.

Cross-Functional Collaboration

* Work closely with business leaders across revenue to develop and inspire a unified marketing team.

* Work closely with business leaders across Revenue, Editorial, Technology, and Business Strategy to define the holistic value proposition, channel, pricing, and packaging strategy.

* Work closely with market MDs and published editorial and operations teams to help ensure the brands are being interpreted appropriately at the local level.

* Share best practices across the organization to ensure holistic business growth.

DESIRED OUTCOMES

* Unite and lead a high-performing, results-oriented, and intensely collaborative global revenue marketing team. Build a team capable of executing evolving strategies and achieving ambitious growth goals.

* Capture and optimize the opportunities across Conde Nast's multiple revenue streams, including direct-to consumer revenue (i.e., subscription, memberships), advertising, events, licensing, and video.

* Calibrate, fine-tune and improve the identity and positioning of the global Conde Nast titles and offerings. Develop enhanced brand positioning and tell the right stories in ways that increase demand.

The new Senior Vice President of Revenue Marketing will be a visionary leader with a strong understanding of market dynamics, a track record of driving growth through effective marketing strategies, collaborating with editorial and other cross-functional teams, and experience in managing through change and evolution. To be successful in this role, this executive will be a strategic and broad-based thinker who understands the full suite of marketing disciplines, from subscription and engagement tactics to branding, ideally with exposure in marketing for both B2B and B2C business models. This leader will be confident and decisive but also display a management style emphasizing intense partnership, communication, and commitment on all levels, especially when working cross-functionally with editorial, revenue, and product/technology teams and with market leaders worldwide. This executive will have the leadership skills to develop and recruit talent and build, inspire, and integrate diverse teams capable of implementing new strategies and taking risks to drive growth. The SVP must be passionate about marketing innovative digital experiences to the delight of consumers on a global stage.

IDEAL EXPERIENCE

Scope of Leadership

Proven leadership of a world-class, global marketing organization responsible for driving significant revenue impact.

Team Leadership

Experience building and leading multifaceted, global marketing teams of relevant scale across all subfunctions, particularly commercial marketing functions.

Brand Building

Has successfully led large-scale marketing campaigns; balances a focus on brand management and creative development and production with a strong understanding of digital marketing, social media, and emerging marketing trends.

Industry Experience

Significant experience at businesses with a recurring revenue model or membership-based programs with strong digital support. Familiarity with subscription-based revenue models as well as advertising-based business models is preferred.

Global Experience

Has been successful in highly matrixed organizations, handling responsibility for global teams and serving multi national customers.

CRITICAL LEADERSHIP CAPABILITIES

Acting Strategically

* Creates a 2-3-year roadmap to implement the enterprise strategy in the revenue marketing organization.

* Identifies and prioritizes the most critical future factors to consider in making decisions.

* Makes plans to address changes or trends in the external landscape (i.e., competitors, clients, and market segments) that affect the marketing strategy.

Driving Results

* Acts to surpass team goals, seizing opportunities to extend the limits of what is possible.

* Sets continually higher goals for the team that are ambitious but achievable.

* Identifies and acts on new opportunities that enable performance targets to be exceeded.

Collaborating and Influencing

* Identifies all necessary stakeholders and connects with them to gain support as needed to drive decisions.

* Negotiates with a genuine give-and-take approach that takes all parties' perspectives into account

* Anticipates emerging or potential conflicts among all stakeholders and takes steps to pre-empt them.

The expected base salary range for this position is from $375,000-$450,000. Salary offers are based on a wide range of factors including but not limited to relevant skills, training, experience, and education.

In addition to salary and a generous employee benefits package, successful candidates may also be eligible to receive discretionary bonus compensation.

If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile.

Conde Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.