Vice President, Customer Relationship Management Marketing Campaign Management

Are you a customer-focused leader who excels at relationship building? Do you have a passion for driving customer satisfaction? Do you have in-depth knowledge of the CRM marketing landscape? If so, you could excel as a Vice President, Customer Relationship Management Marketing Campaign Management at Spectrum.

At Spectrum, we keep nearly 32 million customers connected across our 41-state footprint. Over an advanced communications network, the company offers a full range of state-of-the-art residential and business services including Spectrum Internet, TV, Mobile and Voice. Our Vice President, Customer Relationship Management Marketing Campaign Management plays an essential role in deepening the customer relationship and driving customer satisfaction and retention and supporting a customer-first culture and leveraging data driven insights to drive growth across all lines of business for residential and business customers.

BE PART OF THE CONNECTION

As a Vice President, Customer Relationship Management Marketing Campaign Management you will direct Marketing responsibilities for aspects of campaign management for the customer relationship including, tactic execution for communications, retention, engagement, upgrade, upsell, and loyalty programs with the goal of building long term customer relationships. You'll work on a high-performing, collaborative team that supports one another each and every day. It's a career that develops as you do, with opportunities to grow.

WHAT OUR VICE PRESIDENT, CUSTOMER RELATIONSHIP MANAGEMENT MARKETING CAMPAIGN MANAGEMENT ENJOY MOST

• Leading and mentoring a high performing CRM Marketing team.
• Owning campaign management and flawless execution of tactics for customer-centric marketing programs. This includes customer retention and engagement initiatives.
• Support development of a CRM platform(s) to collect and analyze customer data to utilize these insights to personalize and optimize marketing efforts.
• Identifying and pursuing new opportunities to drive sales through upgrade and uptier of services while execute and testing in loyalty initiatives to increase customer lifetime value.
• Executing lifecycle key programs: welcome programs and materials, including customer guides and other related collateral provided at time of installation.
• Owning relationship management with vendors including print, email, SMS and automated calls.
• Working cross-functionally to ensure alignment and constructive collaboration across business functions.
• Monitoring and analyzing performance to identify areas of improvement. Tracking key performance indicators to evaluate the effectiveness of marketing campaigns and data driven adjustments.
• Prepareing comprehensive marketing reporting for leadership, highlighting key insights and ROI.

You'll actively and consistently supports all efforts to simplify and enhance the customer experience through understanding the customer lifecycle by segment to create and execute for maximum effectiveness. You must be resourceful, eager to learn and able to adapt to an ever-evolving work environment and industry. If you're up to the challenge, you'll find a rewarding and fulfilling career at Spectrum.

WHAT YOU'LL BRING TO SPECTRUM

Required Qualifications

• Experience: Customer Relationship Management (CRM) 10+ years. Marketing experience 10+ years. Leadership experience at a senior-level 5+ years.
• Education: Bachelor's level degree or equivalent experience
• Technical skills: Experience and understanding of the CRM landscape, including optimization and user strategies. Proven experience in customer marketing with history of campaign development and execution. Proven history of successful retention and loyalty program execution. Knowledge of direct marketing strategies, tactics, and processes. Understanding of marketing principles, including direct, digital, social, content marketing and brand.
• Skills: Strong verbal and written communication skills. Strong technical and analytical skills.
• Abilities: Can manage and motivate a high-performing marketing team. Can prioritize and organize effectively. Ability to work well independently, as well as in cross-functional groups. Ability to use discretion and independent judgement to make decisions and solve problems while working under pressure. Ability to use personal computer and software applications - word processing, spreadsheets, databases. Can adapt to changing dynamics and stay on top of emerging marketing trends.

Preferred Education

• MBA

Preferred Qualifications

• Knowledge of Cable, Internet, Phone and Mobile products and services, as well as Residential and Business experience
• MarTech, attribution and analytical experience 5+ years

SPECTRUM CONNECTS YOU TO MORE

• Dynamic Growth: The growth of our industry and evolving technology powers our employees' careers as they move up or around the company
• Supportive Teams: Who you are matters here. And, we aim to foster an inclusive workplace where every person is empowered to bring their best ideas
• Learning Culture: With a focus on training and development, employees can have confidence that day one is truly just the beginning of a dynamic career
• Total Rewards: See all the ways we invest in you-at work and in life

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