Manager, Copywriter

Are you a storyteller with a keen eye for detail and a passion for creating impactful, audience-focused content? Do you have in-depth knowledge of copywriting and content optimization? If so, you could excel as a Manager, Copywriter at Spectrum.

At Spectrum, we keep nearly 32 million customers connected across our 41-state footprint. Over an advanced communications network, the company offers a full range of state-of-the-art residential and business services including Spectrum Internet, TV, Mobile and Voice. Our Manager, Copywriter plays an essential role in creating best-in-class written content and brand storytelling across multiple channels and developing cohesive messaging strategies, creating compelling copy, and ensuring all written materials align with Spectrum's brand voice and values.

BE PART OF THE CONNECTION

As a Manager, Copywriter you will actively and consistently supports all efforts to simplify and enhance the customer experience through brand messaging, content strategy storytelling, innovation and campaign management. You'll work on a high-performing, collaborative team that supports one another each and every day. It's a career that develops as you do, with opportunities to grow.

WHAT OUR MANAGER, COPYWRITER ENJOY MOST

• Crafting high-quality copy for digital, print, social media, video scripts, and experiential campaigns, ensuring a consistent and compelling brand voice.
• Collaborating with design teams to ensure seamless integration of copy and visuals across campaigns.
• Translating complex ideas into clear, concise, and engaging messaging for diverse audiences through the development headlines, taglines, and long-form content for marketing materials, ensuring alignment with business objectives.
• Leading the development of story-driven marketing campaigns, weaving compelling narratives that engage and inspire customers.
• Partnering with marketing, product, and creative teams to ensure messaging aligns with brand strategy and customer needs while utilizing data and customer insights to refine tone, voice, and messaging for maximum audience impact.
• Staying ahead of content trends and industry best practices, incorporating them into workflows to improve quality and engagement while leveraging AI-powered writing tools and experimenting with emerging technologies and platforms to drive creative innovation.

You'll collaborate with internal stakeholders and external partners to develop cohesive campaigns that resonate across touchpoints, provide direction and editing expertise to ensure all written content meets the highest quality standards and work cross-functionally to manage deadlines and deliverables for multi-channel campaigns. You must be resourceful, eager to learn and able to adapt to an ever-evolving work environment and industry. If you're up to the challenge, you'll find a rewarding and fulfilling career at Spectrum.

WHAT YOU'LL BRING TO SPECTRUM

Required Qualifications

• Experience: 5+ years of experience in copywriting, content creation, or creative strategy, preferably in a corporate or agency setting.
• Education: Bachelor's degree in marketing, design or related field; or equivalent work experience and education.
• Technical skills: Strong understanding of SEO principles, audience segmentation, and storytelling techniques. Proven expertise in crafting compelling, results-driven copy for digital, social, print, and video platforms. Proficient at leveraging tools and techniques like SEO, content optimization and AI-driven writing tools
• Skills: Experience collaborating with designers, marketers, and cross-functional teams to create integrated campaigns. Exceptional writing, editing, and proofreading skills, with a meticulous attention to detail.
• Abilities: Can read, write, speak and understand English. Can balance creative ambition with strategic business goals, delivering copy that inspires action. Can create audience-focused content,
• Travel ability: Office environment
• Schedule: Full time; hybrid option for 1 day remote

SPECTRUM CONNECTS YOU TO MORE

• Dynamic Growth: The growth of our industry and evolving technology powers our employees' careers as they move up or around the company
• Supportive Teams: Who you are matters here. And, we aim to foster an inclusive workplace where every person is empowered to bring their best ideas
• Learning Culture: With a focus on training and development, employees can have confidence that day one is truly just the beginning of a dynamic career
• Total Rewards: See all the ways we invest in you-at work and in life

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