Senior Corporate Social Media Manager

Build the future of the AI Data Cloud. Join the Snowflake team.

Snowflake is experiencing exponential growth and we're looking for a seasoned Senior Social Media Manager to elevate its social media profile. This individual will be a steward of the Snowflake brand social presence and will be responsible for corporate social enablement - inclusive of executive & employee engagement - all to reinforce Snowflake's AI Data Cloud vision and business momentum to its key audiences.

This role demands a dynamic social media expert with a background in running presences for established B2B brands and can develop, execute, and measure the impact of owned, paid and earned social media plans.This individual will report to Snowflake's Global Social Media Lead, and will help create a scalable social program beyond the U.S.

This person will work closely with cross-functional teams including PR, Executive Comms, Product Marketing, Talent Brand and the broader Marketing and Global Communications teams to create plans that represent all facets of the Snowflake brand. They will be responsible for overall program management, inclusive of content creation, reporting, and creating operational efficiencies to ensure we're structured to scale the practice to support Snowflake's expansive business. Our ideal candidate is a dedicated team-player, proactive, and highly organized, with a talent for creative problem solving, and driving projects to completion.

Guide & Execute Snowflake's Corporate Social Media Strategy

• Craft the strategy and lead the execution of our social media brand presence, inclusive of platform mix and editorial strategy

• Drive the development of integrated social plans for key Snowflake moments (i.e., corporate events, announcements, etc.)

• Counsel and support executive comms on elevating our executive bench's social presence

• Oversee the adoption & ongoing engagement efforts our employee advocacy program, inclusive of working with key stakeholders to curate content that supports social selling

• Own the outcome by delivering insightful social monthly, quarterly and campaign-based reports that demonstrate our impact on the business

• Support crisis communication situations with social listening, reporting and proposed plans to manage and mitigate potential issues.

Concept, Manage & Execute Snowflake Corporate Social Content

• Be a steward of the brand with the community experience in mind, inclusive of navigating and managing internal expectations on what makes sense for the social experience

• Bring new content ideas and franchises to the table to both drive awareness of and strong engagement with Snowflake's key narratives

• Write, edit and publish everyday content across platforms in line with Snowflake's narrative and voice

• Collaborate with our social creative designer on crafting standout social-ready creative

• Actively engaging with the community, so we're not solely using social to broadcast

Lead and Execute our Paid Social Initiatives

• Develop paid strategies with clear KPIs in support of our key narratives and initiatives

• Create and execute paid social campaigns across platforms, inclusive of ad campaign set up and targeting and content promotion

• Develop social influencer and advocacy programs to raise Snowflake's profile and drive awareness around priority moments for the business

Our ideal corporate social media lead will have:

• 8-10+ years of experience in B2B technology social media, either in-house or with an agency

• Well-rounded social media marketing and/or social media communications experience - including owned, paid and earned strategies

• A strong love for social, being fully immersed and on top of the trends and new platforms/platform capabilities

• An experimental, test-and-learn orientation to create social success stories that will help drive greater investment

• Excellent written and verbal communication skills, with the ability to create compelling content in line with our narratives for various audiences across paid, earned, and owned channels

• A 'Roll Up Your Sleeves and Get It Done' attitude with a proven track record of managing multiple, high-priority projects from strategy to execution

• Strong strategic thinking, problem solving, technical, and analytical skills

• Superb organizational skills and keen attention to detail, while operating effectively in a rapidly growing, fast-paced environment.

• Demonstrated ability to work collaboratively with cross-functional teams and build strong relationships.

• Strong judgment, a knack for diplomacy, and the confidence to engage and build consensus with stakeholders.

• BA/BS degree or equivalent experience.

This role requires remote and in-office work at our preferred Menlo Park, CA or Dublin, CA office.

Every Snowflake employee is expected to follow the company's confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company's data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.

Snowflake is growing fast, and we're scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?

The following represents the expected range of compensation for this role:

• The estimated base salary range for this role is $145,000 - $202,600.
• Additionally, this role is eligible to participate in Snowflake's bonus and equity plan.

The successful candidate's starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible for a competitive benefits package that includes: medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; at least 12 paid holidays; paid time off; parental leave; employee assistance program; and other company benefits.

Snowflake is growing fast, and we're scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?