New 
Director Industry Events Strategy
 Microsoft | |
 United States, Washington, Redmond | |
 Mar 10, 2025 | |
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OverviewWe are seeking an experienced and dynamic Director of Industry Product Marketing for Events to join our team in Puget Sound. As a people manager, this role will lead and oversee the development and execution of how our customers, particularly business decision makers, engage with Microsoft Industry at Microsoft flagship event and industry third party events. as a people manager, this role will lead and oversee the development and execution of how our customers, particularly business decision makers, engage with Microsoft Industry at Microsoft flagship event and industry third party events. Join our dynamic Global Industry Product Marketing Team and play a key role in creating experiences that demonstrate the impact of our AI solutions across industries, enabling our customers to innovate and grow. If you have a passion for creating immersive event experiences and driving successful event execution, we would love to hear from you. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
ResponsibilitiesAs the Director of Industry Product Marketing for Events, you will lead and inspire a team of skilled senior-level product marketers focused on both first and third-party events. You will be responsible for driving quality customer experience in partnership with Microsoft's event execution team from concept to completion, ensuring that our events generate interest, excitement, and demand for our industry solutions. Team Leadership: Lead, coach, and develop a high-performing team of product marketing events leads through the application of our management philosophy of Model, Coach, and Care. Foster a diverse and inclusive work environment that values contributions from all team members. Event Strategy: Oversee the process, development, and delivery of clearly written Strategic Event Briefs for each event to outline objectives, targeted audience(s), and high-level event experiences to ensure clear implementation of the plan by the event execution team. Cross-Functional Collaboration: Partner with cross-company stakeholders to align on intended business impact, event strategy, audience targets, and success metrics. Content Management: Define, in partnership with industry product marketing managers, the customer experience that drives strong immersive engagement with our content at events. Manage content allocations, guidance, and training across all content opportunities such as featured sessions, interstitials, and round tables. Data-Driven Decisions: Leverage data and market insights for decision-making, including content optimization and new event concept developments. Budget Management: Efficiently and compliantly manage the end-to-end event budget. Other: Embody our culture and values. | |