Senior Director, Growth Marketing Expansion

Academic Partnerships
flexible benefit account, parental leave, tuition reimbursement, retirement plan
United States
Mar 10, 2025
Risepoint assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, Risepoint's mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners. TheGrowth Marketing Department is responsible fordriving growth and optimizing digital marketing performancethrough data-driven strategies. The team focuses onbranding, demand generation, conversion optimization, and customer acquisitionacross multiple digital channels. Key functions within the department include: Digital & Paid Media Marketing Lead Generation & Conversion Optimization Brand & Creative Strategy, Execution & Optimization Marketing Analytics & Performance Optimization Cross-functional Collaboration Job Summary The Director of Growth Marketing - Expansion Segment is responsible for developing and executing marketing strategies that drive lead generation and revenue growth for new and emerging partners. This role will lead go-to-marketing strategies and digital marketing performance management across multiple channels, includingpaid search, display, social media, and emerging platforms for Expansion Partners. The Director will collaborate cross-functionally with product marketing, creative, UX, etc. to align marketing strategies with business objectives while managing multi-million-dollar budgets and external agency relationships. This leadership position requires adata-driven mindset, strong strategic acumen, and hands-on expertise in go-to-market strategies, performance marketing, making it ideal for a growth-oriented professional who thrives in a fast-paced environment. Key Duties and Responsibilities Description Growth Marketing Strategy & Execution: Develop and implementmarketing strategiesto enhance lead generation and customer acquisition. Drivego-to-market strategies for new partners and optimization strategiesfor emerging partners to improve conversion rates and ROI. Ensure alignment of marketing efforts with overall business objectives and revenue goals. Digital Marketing & Performance Optimization: Overseemulti-channel digital marketing campaigns, includingpaid search, display (prospecting, retargeting, remarketing), social media, paid aggregators, and emerging channels. Monitor and optimize performance across theentire marketing and enrollment funnel, including engagement, front-end and back-end conversion metrics. Track and analyzekey performance indicators (KPIs)to ensure data-driven decision-making and continuous improvement. Team & Partnership Leadership Support management of multiplemedia partnersand an internal team to ensure delivery on all KPIs. Build and mentor ahigh-performing marketing team, fostering innovation and collaboration. Serve as aleader and subject matter expert, presenting key insights to cross-functional leadership. Budget & Forecasting Manage amulti-million-dollar marketing budget, ensuring efficient resource allocation. Supportforecasting, performance modeling, and trend analysis, working closely with manager and cross-functional leaders. Providedata-backed recommendationsto optimize marketing spend and maximize ROI. Additional Position Responsibilities Perform in accordance with Risepoint Policies Perform other duties as assigned QUALIFICATIONS Education Level Bachelor's degree Master's degree Education Details Marketing, Business, related field MBA, Master's in related field Required / Preferred Required Preferred Experience Level 7+ years' experiencemanaging and implementing digital and multi-channel marketing plans- Required Licenses & Certifications Google Ads Certification Meta (Facebook) Blueprint Certification Licenses & Certification Details Demonstrates proficiency in Google Ads, including search, display, and video - Required Expertise in Facebook and Instagram advertising, including audience targeting and measurement- Preffered Skills/Knowledge/Abilities Required Paid Media Strategy Lead Generation & Funnel Optimization Marketing Analytics & Data A/B Testing & Performance Optimization Cross-functional Leadership Budget Management Digital Marketing Platforms (Google Ads, Meta, LinkedIn, Tik Tok, etc.) Communication & Presentation Skills Project Management Preferred Google GA4 Salesforce Marketing Cloud Risepoint is an equal opportunity employer. We celebrate diversity and are committed to creating an equitable environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other characteristic protected by applicable state or federal laws. Risepoint is an equal opportunity employer and supports a diverse and inclusive workforce. Risepoint offers the following comprehensive benefits: 18 days PTO + Winter Shutdown 12 designated holidays + 1 floating holiday Medical - four options Dental Vision Life & Disability (company paid) Flexible Spending Account & Health Savings Account Retirement plan with company match Maternity / Paternity / Parental Leave (company paid) Volunteer Time Off Supplemental Benefits: Wellness program Alternative medicine options Pet discounts Accident, Critical Illness and Hospital Indemnity Personal and Professional Development: Continuous Professional and Leadership Development Programs Tuition Reimbursement for employees and their dependents Rewards & Recognition programs Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.