Loyalty and Personalization Marketing Coordinator

Be part of an amazing story

Macy's is more than just a store. We're a story. One that's captured the hearts and minds of America for more than 160 years. A story about innovations and traditions...about inspiring stores and irresistible products...about the excitement of the Macy's 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We've been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview

The Loyalty & Personalization Marketing Coordinator plays a crucial role in supporting the marketing of personalization campaigns. This role involves managing campaigns and maintaining effective daily communication with cross-functional teams, including creative and design teams, leadership, and various internal and external partners.

As customers increasingly seek personalized experiences, this position is essential in leading successful personalization campaigns. Personalization is a key growth area for Macy's, designed to differentiate the brand in the market, enhance customer experiences, foster long-term loyalty, and solidify Macy's position as a leader in the retail industry.

What You Will Do

• Draft briefs and project requirements for personalized offers aimed at increasing sales, member engagement, purchase frequency, and retention.
• Coordinate and communicate with internal and external partners on personalization campaigns, plans, and strategies.
• Produce and distribute kickoff materials, including slides and briefs, to ensure alignment on strategy and execution.
• Manage project timelines and deliverables, ensuring all requirements are met, with a focus on status tracking, note-taking, and documenting action items.
• Maintain detailed records of all project materials and manage a shared drive for easy access to documents and results.
• Verify offer setup, inclusions/exclusions, and readiness for go-live, coordinating closely with cross-functional partners.
• Oversee the launch of offers, ensuring a smooth production experience and promptly addressing any issues that arise.
• Track and report on campaign performance using reporting tools and systems, summarizing data with visualization techniques to monitor performance trends.
• Analyze campaign performance, draw insights, and recommend enhancements for future campaigns.
• Prepare summaries and recap decks for leadership and cross-functional partners.
• Support the Senior Manager in implementing loyalty offers and personalization campaigns, acting as a liaison between departments.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities

Skills You Will Need

Project Management: Ability to manage multiple campaigns and initiatives simultaneously, ensuring all project timelines and deliverables are met.

Strong Communication Skills: Proficiency in building relationships and coordinating with cross-functional teams, internal and external partners, and leadership to ensure alignment on campaign strategies and execution.

Attention to Detail: High level of accuracy in drafting briefs, managing project materials, tracking performance, and verifying campaign setups.

Organizational Skills: Ability to maintain detailed records, manage a shared drive, and ensure efficient access to project documents and results.

Data Analysis & Reporting: Proficiency in tracking and analyzing campaign performance using data visualization tools, summarizing data, and recommending improvements.

Problem-Solving: Capability to address issues that arise during the launch and execution of campaigns, ensuring a smooth production experience.

Adaptability: Ability to take initiative, respond to inquiries, and manage independent projects in a fast-paced environment.

Technical Proficiency: Strong background in Microsoft Office, especially Excel, PowerPoint, and Word, with a preference for experience in digital, loyalty, or credit marketing.

Verbal & Written Communication: Excellent skills in presenting information, responding to questions, and maintaining clear and concise communication with various stakeholders.

Who You Are

• Candidates with a Bachelor's degree or equivalent work experience in a related field are encouraged to apply.
• Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
• Able to work a flexible schedule based on department and company needs.

What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.

Some additional benefits we offer include:

• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement

Access the full menu of benefits offerings here.

About Us

This is a great time to join Macy's! Whether you're helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people's lives. Join us and help write the next chapter in our story - apply today!

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