New 
Digital Media Specialist - Demand Generation
 Microsoft | |
 United States, Washington, Redmond | |
 Mar 16, 2025 | |
|
OverviewThe Microsoft Global Media Team is responsible for planning, activating and fiscally managing all media spend across Microsoft. The team works across a broad group of internal Microsoft products and business groups, driving business impact by leading the development of innovative and world-class media strategies designed to meet our stakeholders' unique business goals. The team's responsibilities extend to driving market intelligence and contributing to Microsoft's media innovation across media channels and ad tech.We are seeking a passionate and inspired Digital Media Specialist - Demand Generation to join the Demand Gen Media team within Global Media. The ideal candidate will have experience in the media landscape, with a focus on demand generation, lead generation and account-based marketing (ABM). In this role, you will manage paid media strategy, planning, and execution for lead generation and account-based marketing campaigns supporting Microsoft's commercial products portfolios. You will partner closely with various internal teams across Microsoft to achieve meaningful and successful results for our stakeholders.Our team is committed to ensuring our teammates create a welcoming, inclusive environment where everyone can be their full selves and deliver their best work. We work hard to provide all teammates with the opportunities to: Work in a world-class team of media professionals that will help you grow your career Be part of a dynamic community that will enable you to learn, collaborate, and contribute Contribute to and create a diverse and inclusive culture where everyone can bring their full and authentic self, where all voices are heard, and where everyone does their best work as a result. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
ResponsibilitiesPaid Campaign Strategy, Execution, & Performance ManagementHelp Microsoft achieve commercial demand generation business goals by leading the development of innovative performance media strategies and plans, working with our agency to ensure accurate media execution and optimization, and delivering campaign reporting and insights to stakeholders. Apply your knowledge of paid media to recommend plans that deliver efficient and effective media mixes, innovation and testing that achieve campaign goals. Utilize analytics and data insights to drive media performance. Ensure fiscal compliance by partnering closely with internal and agency finance and media partners to ensure all campaigns stay within budget parameters and comply with finance requirements. Ensure accurate campaign creative delivery, tagging, naming conventions, and brand safety protocols by coordinating closely with stakeholders, ad operations, and agency teams. Stakeholder Management & CommunicationBuild relationships with internal Microsoft marketing product teams to learn and understand their business objectives and campaign goals. Inspire other team members to collaborate effectively together and work across campaigns to develop a seamless consumer journey. Media Industry Experience & InnovationDemonstrate interest and understanding of media trends across demand generation and media landscape, content syndication, social, display, audio, search and programmatic tactics and the unique role each one should play to deliver meaningful media efforts grounded in audience insights, data, and measurement plan.Help advance Microsoft's thought-leadership and testing within ad/media/data landscape to combat industry challenges. OtherEmbody ourCultureandValues | |