Director, Experience Design - VP

IPG Health
United States, New York, New York
622 3rd Avenue (Show on map)
Mar 19, 2025
Job Description The Director, User Experience is a senior leadership role responsible with several years of experience with overall strategic direction and management of the User Experience department. This encompasses guiding and leading teams and ensuring that user-centered design principles are integrated into products and services. The Director, User Experience will collaborate with other executives, set department goals, and align UX strategies with the business objectives; they manage the entire department and team of Architects in designing innovative healthcare products and end-to end digital solutions. This role requires strong leadership attributes to effectively manage UX leads, patience, and strong negotiation and influencing skills. ESSENTIAL FUNCTIONS: Team Management Supervises the team to ensure the team is delivering quality work, developing skills, and knowledge to perform their work effectively. Continuous Improvement Continuously evaluate and improve strategies, processes, and methodologies to stay ahead of the competition and ensure ongoing success for the agency, clients, and stakeholders. JOB DUTIES/RESPONSIBILITIES: Responsibilities Takes a future forward approach to developing and implementing new capabilities, tools and working models at the agency. Emphasizes the broader, longer-term vision and values as a means of guiding decisions and actions Manages the UX department and team of UX Architects in designing cutting edge healthcare products and end-to-end digital solutions Directs the team in the UX discovery phase and provides guidance on conducting user research and translating the findings into actionable recommendations. Advocates for the user, and how the digital product's architecture and the functionality appropriately meet those needs. Advanced knowledge of legal, medical, and regulatory pharma guidelines, as well as any client specific rules and brand guidelines. Evangelizes the importance of empathizing with the experiences of the end user. Lead client and team workshops around requirements definition and implementation to meet user and client needs. Cross Functional Collaboration Closely collaborates with the Director of Product Design to ensure that the intended branding, campaign, and layout as well as UX architecture and functionality on projects are aligned with the needs of the user. Administration Performs activities related to efficiently managing and growing the UX department. Seeks outgrowth opportunities for team members in the form of training, mentors, inclusion in leadership meetings, and informal peer reviews. Completes timesheets, expenses, and all other administrative duties accurately and on a timely basis. EDUCATION: Education: Bachelor's Degree Areas of Concentration: Marketing, advertising, computer science, human- computer interaction, human factors, psychology, anthropology, graphic design, or related discipline. LICENSES AND CERTIFICATIONS: UX professional certification EXPERIENCE: 15 plus years of experience: designing applications, interactive touchscreen experience and websites. Related Roles: UX Information Architect, UX Strategist, Technical Writer, Content Strategist, UI/ Developer, HCI, Visual Communications, UI/ Graphic Design, or related field preferred. Agency, healthcare, and interactive design experience a plus. KNOWLEDGE, SKILLS, & ABILITIES: Software Level: Proficient Primary: Figma, Adobe XD and Sketch Secondary: OmniGraffle, Axure Microsoft Office Suite (Outlook, Excel, Word, PowerPoint, Teams) User Experience Level: Master UX processes, principles, trends and UX architecture deliverables. Qualitative/quantitative moderated and unmoderated user research: 1-1 interviews, surveys and usability testing, analytics, competitor, and heuristic evaluations. WCAG 2.1 AA Guidelines and the importance of ensuring website accessibility compliance and flagging areas of non-compliance. UX Skills Level: Master Communicates the value of UX methodologies to key stakeholders. Authority on all UX best practices and can reference the research to support all claims. Participate and contribute to multiple pitches. Ability Level: Master Effectively present and communicate to influence one's point of view. Manage UX Leads Provide management oversight on various brands' projects. Provide feedback on SOWs. Attend kickoffs and any scoping meetings. Provide feedback on Pre-Briefs, Briefs, Scopes, Timelines, Hours, Staffing - escalate when needed. Manages and resolves issues. Shape roadmaps aligned to client business goals. Utilize both qualitative and quantitative data to drive creative solutions. Develops and implements new capabilities and sets UX standards. Lead client and team workshops around requirements definition and implementation to meet User and Client needs. Escalates concerns about deadline issues and unreasonable requests to Account/IP leadership. COMPETENCIES: Eager to Learn - Is attentive and shows interest in the subject and is curious about everything. SALARY $150,000 - $195,000 annually. The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications. STATEMENT OF UNDERSTANDING: This job description is not a contract of employment but serves as a reference for your mutual understanding of the terms and conditions associated with the position. Your role may vary from this description, and you may be asked to perform other duties or have additional responsibilities outside of what's outlined above. If you think that there are elements of this job description that are inaccurate, please speak with your manager and/or HR Partner. There are three types of Employee Work Arrangements that classify where a person conducts work: In-Office, Hybrid, and Fully Remote. The amount of time an employee spends working virtually versus in person is dictated by their work arrangement classification, the demands of the role, the needs of the agency and their team, and a person's performance. This job description is not intended to include modifications consistent with providing a Reasonable Accommodation. FOR U.S. JOB SEEKERS It is the policy of IPG and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F. The Director, User Experience is a senior leadership role responsible with several years of experience with overall strategic direction and management of the User Experience department. This encompasses guiding and leading teams and ensuring that user-centered design principles are integrated into products and services. The Director, User Experience will collaborate with other executives, set department goals, and align UX strategies with the business objectives; they manage the entire department and team of Architects in designing innovative healthcare products and end-to end digital solutions. This role requires strong leadership attributes to effectively manage UX leads, patience, and strong negotiation and influencing skills. ESSENTIAL FUNCTIONS: Team Management Supervises the team to ensure the team is delivering quality work, developing skills, and knowledge to perform their work effectively. Continuous Improvement Continuously evaluate and improve strategies, processes, and methodologies to stay ahead of the competition and ensure ongoing success for the agency, clients, and stakeholders. JOB DUTIES/RESPONSIBILITIES: Responsibilities Takes a future forward approach to developing and implementing new capabilities, tools and working models at the agency. Emphasizes the broader, longer-term vision and values as a means of guiding decisions and actions Manages the UX department and team of UX Architects in designing cutting edge healthcare products and end-to-end digital solutions Directs the team in the UX discovery phase and provides guidance on conducting user research and translating the findings into actionable recommendations. Advocates for the user, and how the digital product's architecture and the functionality appropriately meet those needs. Advanced knowledge of legal, medical, and regulatory pharma guidelines, as well as any client specific rules and brand guidelines. Evangelizes the importance of empathizing with the experiences of the end user. Lead client and team workshops around requirements definition and implementation to meet user and client needs. Cross Functional Collaboration Closely collaborates with the Director of Product Design to ensure that the intended branding, campaign, and layout as well as UX architecture and functionality on projects are aligned with the needs of the user. Administration Performs activities related to efficiently managing and growing the UX department. Seeks outgrowth opportunities for team members in the form of training, mentors, inclusion in leadership meetings, and informal peer reviews. Completes timesheets, expenses, and all other administrative duties accurately and on a timely basis. EDUCATION: Education: Bachelor's Degree Areas of Concentration: Marketing, advertising, computer science, human- computer interaction, human factors, psychology, anthropology, graphic design, or related discipline. LICENSES AND CERTIFICATIONS: UX professional certification EXPERIENCE: 15 plus years of experience: designing applications, interactive touchscreen experience and websites. Related Roles: UX Information Architect, UX Strategist, Technical Writer, Content Strategist, UI/ Developer, HCI, Visual Communications, UI/ Graphic Design, or related field preferred. Agency, healthcare, and interactive design experience a plus. KNOWLEDGE, SKILLS, & ABILITIES: Software Level: Proficient Primary: Figma, Adobe XD and Sketch Secondary: OmniGraffle, Axure Microsoft Office Suite (Outlook, Excel, Word, PowerPoint, Teams) User Experience Level: Master UX processes, principles, trends and UX architecture deliverables. Qualitative/quantitative moderated and unmoderated user research: 1-1 interviews, surveys and usability testing, analytics, competitor, and heuristic evaluations. WCAG 2.1 AA Guidelines and the importance of ensuring website accessibility compliance and flagging areas of non-compliance. UX Skills Level: Master Communicates the value of UX methodologies to key stakeholders. Authority on all UX best practices and can reference the research to support all claims. Participate and contribute to multiple pitches. Ability Level: Master Effectively present and communicate to influence one's point of view. Manage UX Leads Provide management oversight on various brands' projects. Provide feedback on SOWs. Attend kickoffs and any scoping meetings. Provide feedback on Pre-Briefs, Briefs, Scopes, Timelines, Hours, Staffing - escalate when needed. Manages and resolves issues. Shape roadmaps aligned to client business goals. Utilize both qualitative and quantitative data to drive creative solutions. Develops and implements new capabilities and sets UX standards. Lead client and team workshops around requirements definition and implementation to meet User and Client needs. Escalates concerns about deadline issues and unreasonable requests to Account/IP leadership. COMPETENCIES: Eager to Learn - Is attentive and shows interest in the subject and is curious about everything. SALARY $150,000 - $195,000 annually. The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications. STATEMENT OF UNDERSTANDING: This job description is not a contract of employment but serves as a reference for your mutual understanding of the terms and conditions associated with the position. Your role may vary from this description, and you may be asked to perform other duties or have additional responsibilities outside of what's outlined above. If you think that there are elements of this job description that are inaccurate, please speak with your manager and/or HR Partner. There are three types of Employee Work Arrangements that classify where a person conducts work: In-Office, Hybrid, and Fully Remote. The amount of time an employee spends working virtually versus in person is dictated by their work arrangement classification, the demands of the role, the needs of the agency and their team, and a person's performance. This job description is not intended to include modifications consistent with providing a Reasonable Accommodation. FOR U.S. JOB SEEKERS It is the policy of IPG and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F. Salary $150,000.00 - $195,000.00 The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications. About the Agency https://www.area23hc.com/ Part of the IPG Health network, AREA 23 is a full-service agency focused on pushing creativity and invention in healthcare marketing to new heights. Its "What If" way of working provides a framework for breakthrough ideas that truly drive innovation and keep clients ahead of industry trends. AREA 23 has been consistently recognized with the highest industry awards and honors including three Grands Prix at Cannes Lions and "Healthcare Agency of the Year" at Cannes Lions in 2017, 2020/2021 and 2022, and "Global Health Agency of the Year" and "Global Pharma Agency of the Year" at the 2022 London International Awards. The agency was also recognized as the #1 most creative agency in the world on The Drum's 2023 World Creative Rankings - the first time a healthcare agency has secured the top spot in the U.S. and global leaderboards. For U.S. Job Seekers It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.