Communications and Marketing Generalist

Communications and Marketing Generalist
Salary Range: $21.44- $27.62 per hour

About the Job:
The Communications and Marketing Generalist is a .75 FTE or 30-hour-per-week position. This role is responsible for planning and executing an array of projects in support of the Bakken Center for Spirituality and Healing. This position's work will impact Center students, staff, faculty, friends, and alumni, as well as the external community around the metro area, state, country, and world.

This person will report to the Director of Communications and perform a wide range of internal and external communications work, including mass emails and newsletters, social media, and web content, ensuring consistent and effective messaging across all platforms.

Additionally, the communications and marketing generalist will be responsible for planning and executing paid and organic content campaigns, including via social media, apps, websites, and traditional print media for all areas of the Center's work, including academic programs, events, and research.

To support the Center's marketing initiatives, the person in this position will identify, implement, or develop marketing strategies, analyze trends, branding, advertising, and promotions.

This entry-level position has an anticipated starting rate at or near the minimum rate for this classification of $21.44 per hour.

Duties/Responsibilities:

• 30% - Creates and develops print and online communications for Center teams, including Taking Charge sites, academics, business development, outreach, and research. Manages audience curation across social media platforms.
• 30% - Manages content on the Center's website and Taking Charge of Your Wellbeing website.
• 25% - Executes and plans strategic advertising opportunities.
• 10% - Builds and maintains strategic relationships with internal and external stakeholders.
• 5% - Stays up-to-date on trends and strategies for online communication and integrative health and wellbeing, including digital advertising and search engine optimization practices.

All required qualifications must be included in the application materials

Required Qualifications, Knowledge, Skills, and Abilities:

• Bachelor's degree or a combination of related education and work experience to equal at least four years in Communications, Journalism, Marketing, or a related field.
• Skilled in writing for online and print formats for a variety of audiences.
• Experience designing and executing paid and organic social media campaigns (content and advertising) and creating content.
• Expertise in website content development and creation.
• Management and distribution of online newsletters and targeted emails.
• Ability to work in a team environment, think critically, take direction, and also take the initiative to work independently.

Preferred Qualifications:

• Experience in a marketing or communications role in a higher education setting.
• Experience working within Drupal content management systems.
• Experience working with SalesForce Marketing Cloud and/or MailChimp.

Founded in 1995, the Center works with interdisciplinary centers and administrative and collegiate units throughout all University of Minnesota campuses. Our faculty - nearly 70 in
number - are leaders from diverse academic and clinical backgrounds and are passionate experts in their fields.

Administratively housed within the University's School of Nursing, the Bakken Center has a University-wide and interprofessional scope.

Read more about the Center's work here: https://www.csh.umn.edu/about-us.

Pay Range: $21.44 - $27.62; depending on education/qualifications/experience

Time Appointment: 75% Appointment

Position Type: Civil-Service & Non-Faculty Labor Represented Staff

Please visit the Office of Human Resources website for more information regarding benefit eligibility.

The University offers a comprehensive benefits package that includes:

• Competitive wages, paid holidays, and generous time off
• Continuous learning opportunities through professional training and degree-seeking programs supported by the Regents Tuition Benefit Program
• Low-cost medical, dental, and pharmacy plans
• Healthcare and dependent care flexible spending accounts
• University HSA contributions
• Disability and employer-paid life insurance
• Employee wellbeing program
• Excellent retirement plans with employer contribution
• Public Service Loan Forgiveness (PSLF) opportunity
• Financial counseling services
• Employee Assistance Program with eight sessions of counseling at no cost
• Employee Transit Pass with free or reduced rates in the Twin Cities metro area

Applications must be submitted online. To be considered for this position, please click the Apply button and follow the instructions. You will be given the opportunity to complete an online application for the position and attach a cover letter and resume.

Additional documents may be attached after application by accessing your "My Job Applications" page and uploading documents in the "My Cover Letters and Attachments" section.

To request an accommodation during the application process, please e-mail employ@umn.edu or call (612) 624-8647.

The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission. The University is committed to attracting and retaining employees with varying identities and backgrounds.

The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression. To learn more about diversity at the U: http://diversity.umn.edu

Any offer of employment is contingent upon the successful completion of a background check. Our presumption is that prospective employees are eligible to work here. Criminal convictions do not automatically disqualify finalists from employment.

The University of Minnesota, Twin Cities (UMTC)

The University of Minnesota, Twin Cities (UMTC), is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation's most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service organizations.

At the University of Minnesota, we are proud to be recognized by the Star Tribune as a Top Workplace for 2021, as well as by Forbes as Best Employers for Women and one of America's Best Employers (2015, 2018, 2019, 2023), Best Employer for Diversity (2019, 2020), Best Employer for New Grads (2018, 2019), and Best Employer by State (2019, 2022).