Parts Marketing Specialist

CNH Industrial is a world-class equipment and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its five core Brands: Case IH, New Holland Agriculture, STEYR, CASE and New Holland Construction Equipment. As a truly global company, CNH Industrial's 37,000+ employees form part of a diverse and inclusive work environment, passionate about empowering customers to grow, and build, a better world.

Designs, develops, and implements marketing, retail, and/or pricing strategies and to drive revenue and develop goodwill for organization's products, brands, or services among customers or prospects.
• Responsible for driving awareness, adoption, and successful deployment of new dealer marketing tools and technologies.
• Develop and implement go-to-market strategy for customer loyalty programming, including positioning, messaging, audience targeting.
• May be responsible for communicating existing and new marketing strategies to all internal stakeholders.
• May assist in identifying potential marketing opportunities and develop promotional campaigns using various platforms (television, radio, internet, mail, etc.).
• May prepare displays, tour territories, make speeches at dealers' conventions, and call on individual merchants to advise on ways and means for increasing sales.
• Ensures that representatives are kept informed of changes in territories that might affect product sales or services.
• Responsibilities are within the Marketing job family as a generalist or in a combination of functions.
• Other related duties as assigned.

The annual salary for this role is $72,750 - $97,000 (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)

• Bachelor's degree in a relevant discipline
• Minimum of 6 years of relevant experience.

CNH Industrial offers a wide variety of benefits that not only encourages wellness and preventive care, but we also provide the right tools and programs to help you achieve it. Our benefits package includes medical, dental, vision, disability, and life insurance. Our industry leading 401k will support you in meeting your retirement objectives. Additional benefits include paid parental leave, flexible work policies, opportunities for self-development and paid leave for specific activities. Click here for more information!

US applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal "EEO is the Law" poster here. CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. You can view additional information here.

If you need reasonable accommodation with the application process, please contact us at narecruitingmailbox@cnh.com.

Canada applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, colour, religion, sex, sexual orientation, gender identity, nationality, place of origin, disability, marital status, family status, age, or any other ground prohibited by applicable provincial human rights legislation.