Senior Marketing Manager, Accelerate PiPo

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Sr Marketing Manager, Accelerate PiPo (Phase in Phase out)

Who We Are:

Core Lab Marketing is a place for passionate leaders who are determined to make an impact for patients, customers, and for the organization. We aspire to deliver better health outcomes for all patients by providing comprehensive solutions to Core Laboratories supporting Integrated Health Networks and Reference Labs. We are committed to creating a positive culture and focus on the values of the team and its members. We take responsibility for our actions and deliver on our commitments, while also prioritizing work/life balance to ensure everyone thrives both personally and professionally. The team emphasizes learning and development and we empower team members to speak openly.

We represent Roche's commitment to lead with science in order to develop transformational solutions and simplify lab operations. As the Core Lab market leader in the US, the Core Lab team excels at the identification, commercialization and the full end-to-end management of reagent solutions that enable our customers to deliver on their overarching priorities, including improving patient outcomes.

The Opportunity:

The Core Lab Marketing team seeks a visionary systems thinker to lead an impactful, enterprise-wide customer experience initiative. As the Sr. Marketing Manager for Accelerate PiPo, you'll drive the Phase In Phase and Phase Out (PiPo) strategy for North America (NAM), crucial for Roche's growth and innovation over the next decade. This role is a product lifecycle management role that helps enable customers upgrades from legacy to next-generation solutions, while creating manufacturing capacity for future innovations.

You'll align stakeholders, streamline processes, and deliver impact on our business and customers. Your leadership will ensure a results-driven program plan that meets time, cost, and quality goals, with customer experience at the core. Embrace this opportunity to lead transformative change and drive future innovation!

Job Facts:

• Cross-functional leadership: Leads a diverse project team with representatives from Marketing, Sales, Roche Support Network, IT, Finance, Legal, and Logistics, aligning efforts to meet the PiPo acceleration goals in North America (including Canada)

• Strategic Planning and Execution: Prioritizes the Phase-in and Phase-out Program by co-creating strategic plans that drive demand, optimize patient and customer benefits, and maximize business value through metric-driven analysis

• Data Transformation and Accountability: Converts complex data into clear strategies and actionable plans, enhancing organizational accountability and commercial success, and accelerating outcomes for the Phase-in Phase-out Program

• Dynamic Customer Incentive Programs: Responsible for the creation and maintenance of impactful customer incentive programs that streamline business processes and drive rapid customer signings and implementation of next-gen solutions to accelerate the Phase-in Phase-out Program (PiPo)

• Project Oversight and Optimization: Provides direction and leadership, overseeing activities, budget, and planning; manages trade-offs in time, scope, and budget with stakeholder involvement to ensure project success

• Risk Management and Communication: Manages investment decisions for profitability and resource optimization, while proactively communicating progress, risks, and support needs to key stakeholders and representing North America on the Global Team

• NAM Leadership Liaison: Acts as the direct interface to leadership (GMs/Customer Area Heads/Functional Heads/ Franchise Heads/Marketing Leaders) of the US and Canada; represents North America on the Global Accelerated PiPo cross-functional team

Who You Are:

• You hold a Bachelor's degree in Marketing, Sales, or related business or scientific field.

• You hold 5 years of business development, marketing or equivalent work experience (i.e. consulting)

Preferred Qualifications:

• Previous diagnostics sales experience is preferred

• Understanding of laboratory operations, health systems, diagnostics business

• Proficient in business planning, forecasting, and customer implementation readiness processes

• Experience partnering with a sales organization and many cross-functional stakeholders

• Strong understanding of Roche's pricing strategy and contract terms and conditions

• An analytical systems thinker who excels at breaking down complex data into clear strategies, crafting actionable plans that foster organizational accountability and enable exceptional results

• Skilled in positioning Roche's total integrated solution to effectively retain the customer base and counter competitive threats

• Demonstrates expertise in all aspects of program leadership - developing a project vision, strategy, RACI, evaluation, scope, project milestones, risk assessment and management strategies, and project investment requirements

• Exceptional project management and cross-functional leadership skills; able to influence multiple stakeholders to ensure business needs are met or exceeded

• Demonstrates expertise in customer insights, financial acumen, value creation, business strategy, customer experience, market execution, and partnerships

• Sought after coach, mentor, and teammate looking to create a fun & engaging culture

• Ability to travel as dictated by business need

Location:

• This position is based onsite in our Indianapolis campus.

• No relocation benefits are provided for this role.

The expected salary range for this position based on the primary location of Indiana is $124,500 - $231,300. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.

Benefits

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A healthier future drives us to innovate. Together, more than 100'000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let's build a healthier future, together.

As a global leader in healthcare, Roche Diagnostics offers a broad portfolio of products, tools and services that help in the prevention, diagnosis and management of diseases like HPV, HIV, hepatitis and diabetes as well as other medical conditions, such as fertility and blood coagulation. These products and services are used by researchers, physicians, patients, hospitals and laboratories worldwide to help improve people's lives.

Roche is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.

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