Data Analyst, Marketing

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About Salesforce

We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place.

Marketing Analytics, as part of the larger Marketing Performance Organization, serves as the independent data team providing an unbiased and analytically rigorous view of Marketing Performance. It is the single source of truth for insights with accuracy, quality and speed used to evaluate the performance of marketing activities and programs. It is accountable for developing and executing a central CMO-aligned measurement strategy and performance analytics practice. Finally, it has responsibility for the development of enterprise marketing data metrics and key self service dashboards. This team supports:

• The delivery of Marketing Performance analytics, leveraging both qualitative and quantitative data, infusing actionable context and recommendations into performance results reporting deliverables

• Key analytics workstreams in support of Marketing results

• The development of custom reporting frameworks to incorporate new data inputs, including new products and calculated metrics

The Marketing Analyst will be responsible for retrieving, analyzing and summarizing business, operations, customer and/or economic data in order to develop business intelligence, optimize effectiveness and/or predict business outcomes. They will identify, analyze, and interpret trends or patterns and prepare ongoing reports and data visualizations (e.g., charts, dashboards, heat maps) in order to support business decisions.

As part of the Marketing Analytics team, you will work closely with key marketing and sales partners to define metrics that matter and measure business performance a. You have experience handling large sets of data within multiple systems to develop custom reports. You are familiar with building and maintaining key analytical frameworks and problem-solving approaches. Finally, you are an expert at synthesizing findings into actionable recommendations in presentations shared with internal customers.

Responsibilities:

• Understand business goals, define important metrics (KPIs), and provide insights and reporting on how marketing programs (campaigns, events, digital, etc.) are performing

• Interpret data to identify trends, patterns, insights, and recommendations to support data-driven decision making

• Develop and maintain analytics frameworks to provide insights to internal customers

• Proactively support ad-hoc requests to provide partners with intelligent insight to the health of the business

• Contribute to development of custom reporting frameworks to incorporate new data inputs, including new products and calculated metrics

Preferred Qualifications:

• Advanced data exploration and analysis skills

• Highly proficient in Tableau desktop or similar data visualization tool (ability to perform complex calculations, parameters, LOD expressions, etc)

• Highly proficient SQL skills: Proficient in writing complex SQL queries to extract, manipulate, and analyze data

• Familiarity with marketing practices, marketing KPIs, marketing analytics

• Highly proficient in Excel / Google Sheets

• Ability to derive actionable insights from data and effectively guide decision-making, communicating in a comprehensible way across various levels of our organization

• Experienced with data storytelling using tools such as Google Slides or Powerpoint; Excellent written and oral communication skills

• Passion for data, and analysis; comfortable working with large data sets

• Strong problem solving skills

• Detail-oriented with strong time management skills

• Ability to work independently while prioritizing multiple projects and tasks in a fast-paced and unstructured environment

• Comfortable taking the initiative to develop solutions for unstructured problems and communicate the results to key internal customers

• Experience working with cross-functional stakeholders

• Experience partnering with and presenting to executive-level team members; strong interpersonal skills

• Salesforce and Tableau certification a plus

• Data Build Tool (dbt) experience a plus

• Marketing and/or Sales Strategy Analytics experience a plus

• Enterprise (B2B) marketing experience a plus

• Salesforce experience and product knowledge a plus

• 2+ years of analytics experience (Marketing Analytics or Sales Strategy preferred)

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