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Thought Leadership and Brand Strategist

Forcepoint LLC
United States, Texas, Austin
10900 Stonelake Boulevard (Show on map)
Mar 27, 2025
Who is Forcepoint? Forcepoint simplifies security for global businesses and governments. Forcepoint's all-in-one, truly cloud-native platform makes it easy to adopt Zero Trust and prevent the theft or loss of sensitive data and intellectual property no matter where people are working. 20+ years in business. 2.7k employees. 150 countries. 11k+ customers. 300+ patents. If our mission excites you, you're in the right place; we want you to bring your own energy to help us create a safer world. All we're missing is you! Forcepointis looking for a Thought Leadership and Brand Strategist who desires a career path with a purpose. We recruit only the smartest, most highly motivated people who can accept the challenge of working for a global leader in cybersecurity. Based at our headquarters in Austin, Texas, the Thought Leadership and Brand Strategist plays a pivotal role in shaping and executing Forcepoint's brand thought leadership strategy for internal and external global audiences. As Thought Leadership and Brand Strategist you will elevate our company's position as an industry authority and trusted voice in cybersecurity. This role will be responsible for shaping and executing a comprehensive thought leadership strategy, strengthening brand credibility, and driving engagement with key stakeholders. The ideal candidate is a strategic storyteller with a deep understanding of cybersecurity trends, a strong network in the industry, and the ability to translate complex topics into compelling narratives. Candidates should expect a fast-paced, entrepreneurial, performance-focused, and collaborative work environment. The expectations are high. Top industry analysts say our solutions are among the best available. And enterprise and government customers in more than 150 countries trust our Data Security Everywhere platform to protect their people, critical data and intellectual property every day. Our adversaries are highly motivated, well-funded and smart. We have to beat them. We invite you to help. The Thought Leadership and Brand Strategist reports to the Vice President of Corporate Marketing. This role is based in Forcepoint's Austin, TX headquarters. Key Responsibilities Thought Leadership Strategy * Develop and execute a thought leadership strategy that positions Forcepoint as a data security innovator and authority. * Identify key industry trends, threats, influencers and opportunities to shape the company's perspective and messaging. * Partner with executives, researchers, and product leaders to craft insightful content and commentary on emerging cybersecurity topics. Content Development & Brand Storytelling Create compelling narratives and content that positions the company as a trusted expert in cybersecurity. Influence the creation of high-quality digital and demand generation content, including white papers, blogs, reports, keynote presentations, webinars, etc. * Develop executive positioning strategies and ghostwrite content for key leaders. * Collaborate with marketing, PR, and communications teams to ensure brand consistency across all channels. Industry Influence * Build relationships with influencers and cybersecurity communities. * Shape strategy and narratives for speaking engagements and panel opportunities for company executives. * Monitor competitive and industry developments to identify opportunities for proactive engagement. Brand Strategy & Awareness * Lead the evolution of Forcepoint's brand positioning and ensure messaging aligns with business goals and industry trends. * Oversee brand marketing initiatives including tone of voice and campaign execution. * Ensure consistent messaging across all internal and external communication touchpoints. Metrics & Performance * Define key performance indicators (KPIs) to measure the success of thought leadership and brand initiatives. * Analyze content engagement, media reach, and brand perception to refine strategies. * Provide regular reports and insights to senior leadership on the impact of thought leadership efforts. Qualifications & Experience Education: Bachelor's degree in Marketing, Communications, Public Relations, or a related field. 8+ years of experience in thought leadership, brand strategy, corporate communications, or content marketing, preferably in cybersecurity. Skills: Agile content creator and marketer with demonstrated experience in brand storytelling, content creation, content marketing and management, project management, strategic planning and execution. Experience managing cross-functional projects and collaborating with C-suite executives. Ability to analyze industry trends and translate insights into actionable strategies. Understands and applies persona-based influencer and buyer insights (including C-suite through practitioner) to design brand storytelling and engagement experiences Ability to develop content independently - has strong writing, editing, and communication skills. Excellent analytical and problem-solving skills. Experience with content marketing platforms and tools. Ability to build and maintain strong relationships with internal and external stakeholders. Proven track record of developing and executing successful thought leadership and brand campaigns. Strong network within the cybersecurity or tech ecosystem is a plus. Critical thinker with strong business acumen adept at staying ahead of the curve on relevant industry, company, product, or technical knowledge Cultural curiosity and global mindset to understand and communicate with regional employee populations across the company Ethical-you believe in our mission, share our values and understand that it's not just about what you get done, but also how you do it Team player with strong interpersonal skills and a positive work ethic able to excel in a collaborative team environment Don't meet every single qualification? Studies show people are hesitant to apply if they don't meet all requirements listed in a job posting. Forcepoint is focused on building an inclusive and diverse workplace - so if there is something slightly different about your previous experience, but it otherwise aligns and you're excited about this role, we encourage you to apply. You could be a great candidate for this or other roles on our team. The policy of Forcepoint is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity. Forcepoint is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company's career webpage as a result of your disability. You may request reasonable accommodations by sending an email to recruiting@forcepoint.com. Forcepoint is a Federal Contractor. Certain positions with Forcepoint require access to controlled goods and technologies subject to the International Traffic in Arms Regulations or the Export Administration Regulations. Applicants for these positions may need to be "U.S. Persons," as defined in these regulations. Generally, a "U.S. Person" is a U.S. citizen, lawful permanent resident, or an individual who has been admitted as a refugee or granted asylum. Applicants must have the right to work in the location to which you have applied.