Digital Media Specialist

Imagine being part of a company where your growth is valued and your journey is supported. Imagine yourself at Langley Federal Credit Union, where we're dedicated to shaping a meaningful path together. You belong at Langley.

Langley Federal Credit Union is one of the 100 largest credit unions in the United States with over $5B in assets and over 351,000 members. We are constantly growing and have recently expanded to neighboring states and other parts of Virginia.

Langley is committed to being the best place you will ever work, and it all begins with our comprehensive employee benefits package, which includes affordable medical, dental, and vision plans in addition to:

Investing in You:

• Educational Assistance, encompassing books, lab fees, registration costs, and more.
• Support for Student Loan Repayment.
• Abundant Career Growth Opportunities.

Time Off That Matters:

• Generous Paid Vacation that starts accumulating from day one, progressively increasing with every five years of service, up to a maximum cap.
• Celebrate 13 Paid Holidays, including your birthday and the day following Thanksgiving; enjoy Floating Holidays too!
• Paid Sick Time for all team members.

Financial Security:

• Highly competitive 401K plan featuring a 6% company match, with immediate vesting with a ROTH IRA option.
• Company-covered short- and long-term disability insurance.
• Complimentary Life Insurance and the choice of additional Voluntary Life Insurance.
• Flexible Health Care and Dependent Care benefits.

Job Summary:

Assists in the development and execution of digital marketing strategies aligned with Langley's business goals. Creates and implements marketing assets across various digital channels, including paid search, social media, streaming and more. Drives Langley's digital presence to new heights through development and implementation of online campaigns. Contributes to the creation of digital marketing assets in collaboration with the marketing and graphics teams.

Essential Functions, Duties, and Responsibilities:

• Formulates and executes digital marketing campaigns across multiple platforms that align with overall marketing and business goals. This includes pay-per-click (PPC) ads, programmatic/display ads, social media ads, streaming ads, video ads, and in-app digital banking alerts.
• Develops engaging and relevant content for various organic and paid channels, including paid search, social media, and websites.
• Gathers and analyzes data on digital traffic, online behaviors, audience funnels, and conversion rates within Langley's digital platforms.
• Monitors performance of digital advertising campaigns and adjusts strategies
• Prepares regular reports detailing key performance indicators and insights for the marketing
• Implements best SEO practices to improve Langley's online visibility and ranking in search engine results.
• Develops A/B test campaigns to identify best-performing creative and
• Collaborates with Marketing Generalists to strategize initiatives and ensure alignment of digital media efforts.
• Researches and keeps up to date on industry news and competitor pages for latest trends, tools, and current best practices.
• Works with the Digital Analyst to compile data from digital analytical tools, including Google Analytics, Meta insights, etc., into larger integrated marketing
• Manages and maintains relationships with existing digital media vendors to optimize services and explore opportunities for improvement.
• Works with the Web Developer to implement website changes and
• Works closely with the Graphic Designer on the development and curation of graphics for digital marketing initiatives.
• Assists in photo & video shoots for marketing campaign

Qualifications:

• Bachelor's degree in marketing, digital marketing, communications, or related field required.
• One to three years of marketing-related experience required, including:
  
  
  
  • Ability to use a combination of creativity, technical skills, and strategic thinking to navigate the digital marketing landscape.
  • Proficiency in digital marketing fundamentals, including search engine optimization, search engine marketing, social media marketing, programmatic/video marketing, and analytics.
  • Experience with digital marketing tools and platforms, such as Google Analytics, Google Ads, Meta/Facebook Ads Manager, and marketing automation tools (i.e. Buffer, HubSpot).
  
  
  
  
• Strong verbal and written communication skills for content writing and collaboration with cross- functional teams.
• Intermediate skill with project management systems (i.e. Jira) and/or graphic design tools (i.e. Adobe Photoshop) is a plus.

Our Keys to Success:

• Service Champion - Adopts a service orientation, building trusting relationships and delivering value for associates, members, and communities.
• Langley Ambassadors - Demonstrates a passion for Langley's vision, encouraging diversity, equity and inclusion while considering Langley's values when making decisions and taking accountability for delivering results.
• Agile in Action - Adapts to changes in the business, demonstrating innovation to improve Langley and advance the business into the future.
• Team Driven - Collaborates across Langley, communicating with transparency and prioritizing a team-based approach that delivers optimal outcomes for associates, members, and communities.
• Continuous Learners - Maintains an understanding of Langley's business and how value is delivered to members and actively pursues opportunities to grow oneself and strengthen the organization.

Physical Requirements:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions, duties, and responsibilities of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

To perform the essential functions of this position, employees must be able to use hands and arms down to the fingers to operate standard office equipment such as a mouse and keyboard. Regular vision is required with the ability to color code and discern different colors. Employees must have the ability to speak and hear. This position is mainly sedentary in nature.

Working Conditions:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work is performed in a climate-controlled office environment where the noise level is typically quiet.

This job description is not designed to cover or contain a comprehensive listing of functions, duties or responsibilities that are required of the employee. Functions, duties, and responsibilities may change, or new ones may be assigned at any time with or without notice.

We look forward to receiving your application and eagerly anticipate the opportunity to learn more about your qualifications and aspirations. Your unique perspective and skills could be a valuable addition to our team. We're excited to delve deeper into your background and potential fit with our company culture. Thank you for considering joining us on this journey, and we can't wait to get to know you better!