Business Intelligence Analyst 2 / Marketing Analyst, Strategic Partnerships

About the Team/Role

The Business Intelligence Analyst 2 will balance their time between providing wide analytics support to multiple lines of business and providing dedicated support for our largest and most complex strategic partnerships within the North American Fleet line of business.

The Business Intelligence Analyst will dive deep into complex business challenges, utilizing data from internal and external sources to provide clear, actionable insights for decision-makers. This role will involve more than just collecting data; it will require identifying hidden patterns and trends within datasets to understand the underlying factors that influence business performance. The Analyst will use this knowledge, combined with a strong understanding of the market, to construct accurate forecasts, develop insightful recommendations, and contribute to strategic and tactical planning. They will translate complex data into digestible reports and analyses, tailoring their approach to meet specific business needs and utilizing available data elements effectively. Beyond simply presenting data, the Analyst will act as a consultant, providing guidance to users and collaborating with cross-functional teams to solve pressing business problems. They will also possess the technical skills to generate datasets and reports using system reporting tools, ensuring the organization has the information it needs to succeed.

The successful candidate will have an insatiable curiosity and desire to understand not only what has transpired, but why. They will enjoy inspiring others by delivering actionable insights and will always think and act in our strategic partners' best interest. Traveling to present at strategic offsite meetings may be required.

• Utilize enterprise data platforms, Business Intelligence platforms and data visualization tools for data discovery and storytelling. Preferred experience in Snowflake, Tableau and Business Objects.

• Create and maintain datasets, dashboards and proprietary systems in support of analytical duties.

• Development and deployment of dashboards, trend analysis, operational reporting to key stakeholder groups.

• Develop both custom and ad-hoc reports as necessary to identify, illustrate, and monitor trends and issues within the portfolios for both the US and Canada.

• Perform ongoing analysis of data, changes, trends and other relevant patterns.

• Analyze industry trends and provide competitive benchmarking.

• Conduct self-directed investigations into data irregularities and proactively identify opportunities for service improvement and potential system issues.

• Fulfill all prioritized departmental ad hoc report requests from the Sales and Marketing teams.

• Provide insight and direction to the "Four A's" of portfolio analysis and reporting; Acquisition, Approval, Activation and Attrition.

• Forecast portfolio volume against contractual obligations on a monthly basis.

• Partner with Service Delivery leadership to identify both broad and individual coaching needs, make recommendations based on data analysis, and develop and maintain a system for tracking and reporting out results to stakeholders on a recurring basis.

• Collaborate with Management to explore, evaluate and initiate revenue enhancement opportunities, program/product enhancements, and process improvements.

• Partner cross-functionally to strategically leverage relationships with Sales, Operations, Marketing, Product, IT and Finance.

• 2 years experience in a relevant industry or a reporting and analytics role

• BS or MS degree in relevant area (Sales and Marketing, Data Analytics, Data Science) or commensurate experience

• Technical proficiency in SQL/PSQL, enterprise BI tools (Prefer Business Objects) and visualization tools (Prefer Tableau)

• Firm grasp of sales, marketing and B2B go-to-market strategies

• Ability to translate data-driven analyses into actionable insights and recommendations and effectively communicate these findings to the business and our customers.