Analytics Specialist

Lenovo
United States, Illinois, Chicago
Mar 28, 2025
General Information Req # WD00080406 Career area: Marketing Country/Region: United States of America State: Illinois City: Chicago Date: Thursday, March 27, 2025 Working time: Full-time Additional Locations: * United States of America - Illinois - Chicago Why Work at Lenovo We are Lenovo. We do what we say. We own what we do. We WOW our customers. Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world's largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo's continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). This transformation together with Lenovo's world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub. Description and Requirements Motorola Mobility, A Lenovo Company, is one of the world's fastest growing smartphone providers, creating groundbreaking, affordable, high-quality products designed and built with the global customer in mind. And it's our people who make this all happen. We are thinkers, risk-takers and problem solvers, working together to constantly challenge the status quo. If you share our commitment to ingenuity, creativity and innovation, we want you to help us define our world of tomorrow. Explore the opportunities and apply today. Position Description We are seeking a marketing analytics specialist to support initiatives for the North America Marketing team at Motorola. This role is integral to driving data driven decision making across the marketing function. Responsibilities include benchmarking, reporting, forecasting, developing dashboards, visualizing data, and providing actionable insights across media campaigns, partnerships, PR and influencer marketing. The ideal candidate will have a deep understanding of marketing with a passion for data and analysis. Responsibilities include, but are not limited to: Strategic planning: Establish key performance indicators (KPIs) and benchmarks to measure marketing effectiveness across media, partnerships, PR and influencers Media campaign reporting: Partner with the media and ecommerce teams to track performance against benchmarks and optimize investments. Responsibilities also include ensuring proper tagging to track KPIs. Partnership reporting: Collaborate with the Partnership team to track, analyze and report on partnership performance and evaluate potential opportunities. Competition & market reporting: Estimate marketing spend by competition and identify market trends by platform to support media campaigns. Presentations: Create compelling presentations to the marketing team and leadership to present insights from analysis in an easy to understand manner. Platforms/ tools/ dashboards: Develop and implement best-in-class measurement frameworks, tools, visualizations and technologies for marketing analytics. Work closely with IT teams to design data structure and manage data governance, troubleshoot any issues with existing platforms Basic Qualifications: Bachelors Degree 2+ years relevant working experience We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class. Additional Locations: * United States of America - Illinois - Chicago * United States of America * United States of America - Illinois * United States of America - Illinois - Chicago