Social Media Manager

Pittston, PA / This is a hybrid position with 2 days per week onsite.

Social Media Manager at Benco Dental

At Benco Dental, our company is our family, and we are looking for a new addition to assist us in Driving Dentistry Forward. Please review the description below carefully to ensure that this position is the perfect match for you!

What's in it for YOU?

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  Excellent Compensation Packages

  
  
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  Medical, Dental and Vision Benefits Effective on Day 1

  
  
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  401k Package, Paid Time Off Program, and Profit Sharing

  
  
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  Flexible/At Home Working Options

  
  
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  Associate Discounts and Community Giveback Programs

  
  
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  College Tuition Savings Program

  
  
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  Caring Family Culture Toward all Associates

  
  
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  Certified as a FORTUNE Great Place to Work

  
  
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  Opportunities to join resource groups that promote Diversity, Equity, and Inclusion

  
  
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  Family owned for 90+ years

  
  

Position Summary:

Benco Dental is eager to connect with new audiences and engage with our existing customer base through compelling social media initiatives. The Social Media Manager will help us expand our digital footprint and oversee our social communications efforts. This role will develop and implement informed content strategies tailored to the strengths of various social media platforms to increase brand awareness and affinity. In doing so, the Social Media Manager will maximize customer engagement with Benco Dental product and service offerings to drive brand awareness and increase market share across the dental industry. Finally, this role will collaborate closely with cross-functional teams including designers, content creators, category managers, the demand generation manager and project managers to create and execute all social media campaigns.

Do YOU Possess These Skills and Attributes?

• Significant experience leading a brand's social media initiatives and creating strategies that have generated social media growth
• Strong knowledge of a variety of social media tools (HubSpot for Social Media, Sprout Social, Hootsuite)
• Experience driving and scaling a social media following for a medium to large brand across multiple social media platforms - Linkedin, Facebook, X, Instagram, and YouTube with the ability to customize the strategy per platform
• Keen understanding of how to craft effective social media strategies, analyze results and make recommendations for future strategies
• Familiarity with project management software (Wrike) and an understanding of how to work in an agile environment
• Solid knowledge of Social Media KPI benchmarks and how to track those across various social media tools and platforms
• Ability to pivot quickly and make fast decisions based on changing needs in a high growth environment
• A strategic mindset that can see beyond the day-to-day to help the business achieve long-term
• Excellent interpersonal and communication skills, with the ability to prioritize tasks across multiple projects
• Effective time-management skills
• Excellent problem-solving skills, attention to detail, and a proactive approach to learning and adapting to new technologies
• Ability to work independently and in a team environment

Do These Responsibilities Interest YOU?

• Use social media tools (such as HubSpot, Sprout Social or Hootsuite) to craft and release content to our social channels
• Conduct a full review/audit of our competitor's social media programs to help develop Benco Dental's social media strategies. Develop an ongoing process for monitoring our competitors
• Develop social media campaigns in collaboration with the category marketing teams (Consumables, Equipment, Field Services, Practice Solutions and Design)
• Become an extension of the company's brand to connect with existing customers, and acquire new ones
• Analyze the company's social strategy to make frequent improvement suggestions
• Stay up to date with new and emerging trends to help keep Benco Dental's social media presence consistently relevant
• Establish KPIs for all social channels to understand efficacy of existing social campaigns and adjust strategy for further optimizations
• Create a social media analytics dashboard that will track all social campaigns, posts, social listening and competitor's social cadence across every social platform against established KPIs and goals.

Do YOU Meet These Requirements?

• Bachelor's Degree in Marketing
• 2-5 years of professional experience

Who We Are: It's our Mission to Drive Dentistry Forward

Benco Dental, the largest privately owned, full-service dental distributor in the United States, has remained in the family since 1930-a family that now includes our more than 40,000 customers and over 1,500 associates in the 48 contiguous states.

We provide more supply and equipment options than any other full-service distributor, an offering enhanced by a comprehensive suite of services, including office design, equipment repair, practice coaching, financing and project management, wealth management and dental-specific technology solutions. These services are supported by over 400 professionally trained sales representatives and 300 factory-trained service technicians who begin every task by asking "What does the customer want?"

If you enjoy working for a progressive company, who is committed to diversity in our workforce, who values all customers and associates, who also provides the opportunity for growth and development- we encourage you to learn more about our Benco family. We are looking for driven professionals who want to play a key role in our future success, while making a positive impact within our industry. Thank you for your interest in Benco Dental. We look forward to hearing from you!

We're proud to be an equal opportunity and affirmative action employer. At Benco Dental we celebrate our associates' differences to foster a culture of diversity and inclusion every day. Click here to learn more about how we promote Equal Opportunity and Diversity and Inclusion at Benco.