Consumer Marketing Specialist - GeneSight

Position Summary:

The Marketing Specialist role will help execute a consumer-centric (patient-centric) marketing strategy that grows GeneSight brand awareness, ordering, loyalty and brand advocacy. Reporting to Sr. BrandManager, they will support day to day operations, content creation and social media campaigns.

RESPONSIBILITIES:

• Manage social media properties, working with internal and external partners
• Support and optimize brand/messaging content for website, email and other consumer journey points
• Oversee collateral management including working with our print vendor on logistics, inventory, online supplies portal, artwork, etc.
• Work closely with Sr. Brand Manager to provide input to direct to consumer marketing plans as needed
• Support researching and ideating new content ideas for social media, email and website
• Support presentation creation and management
• Manage timelines and proper execution of ideas within fast-paced, dynamic environment
• Manage external agency relationships to maximize effectiveness and cost efficiencies.
• Manage editorial/content review process (approvals with marketing, legal and medical)

QUALIFICATIONS:

• Bachelor's degree in marketing preferred
• 1-2+ years of experience in marketing preferred (could include internship experience)
• Internship(s) or other experience with marketing team or agency focused on content development and marketing strategy preferred
• Interest or experience in:
  
  
  
  • biotech, medical device, or pharmaceutical industry preferred
  • patient-targeted marketing for biotech (or other healthcare) products, consumer marketing, content strategy, and digital management
  • marketing project management
  
  
• Exceptional verbal and written skills: copywriting, editing, and proofreading
• Proficient with Microsoft tools
• Strong skills and passion for all social media channels (Instagram, Facebook, Twitter, TikTok, etc.)
• Curiosity and drive
• Willingness to take on new/different work
• Knowledge of SEO and Keyword Search
• Experience or knowledge in the following technologies:
  
  
  
  • WordPress
  • Marketing analytics tools (Google Analytics)
  • Short Form Video editing
  
  

Physical Requirements

Lifting Requirements - light work or exerting up to 20 pounds of force frequently. Physical Requirements - stationary positioning, moving, operating, ascending/descending, communicating, observing, pushing or pulling, and reaching. Use of equipment and tools necessary to perform essential job functions.

EEO

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. In hiring and all other employment decisions, we prohibit discrimination and harassment on the basis of any protected characteristic, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.

#LI-RV1