VP of Marketing

VP of Marketing (Primarily Remote)
Are you a strategic marketing leader ready to make an impact in the credit union industry? Join CPM Federal Credit Union as a VP of Marketing and drive innovative marketing initiatives that fuel growth, deepen community relationships, and promote our mission to empower financial well-being.

This position is primarily remote with occasional in-office needs and is eligible for candidates located in: AL, FL, GA, KS, MI, NC, OK, SC, TN, TX, or VA.

Full-time schedule required.

Position Highlights:

Strategic Impact: Lead high-level marketing initiatives that drive growth, brand awareness, and product adoption across our communities.

Technology & Tools: Leverage cutting-edge digital platforms, automation, analytics, and social media tools to bring campaigns to life.

Award-Winning Culture: CPM Federal Credit Union has been named a Best Place to Work for 2022, 2023, and 2024-and "Best Credit Union to Work For" in 2024!

Leadership Opportunity: Mentor and guide a high-performing marketing team, fostering innovation and professional development.

CPM Perks: Enjoy employee discounts, 401(k) match, educational assistance, wellness programs, and opportunities for professional growth.

What You'll Do:

• Develop and execute strategic marketing plans aligned with business goals.
  
• Oversee digital marketing, content strategy, social media, and marketing automation.
  
• Ensure compliance with advertising and regulatory standards.
  
• Collaborate with business units to support product growth and outreach efforts.
  
• Analyze and report on campaign performance to guide decisions and drive results.
  
• Lead community engagement and partnership development initiatives.
  
• Manage third-party vendors, marketing budgets, and team performance.
  

What You'll Bring:

• Marketing Expertise: Minimum of 3 years in marketing, public relations, or advertising, with at least 2 years in management.
  
• Credit Union Experience: At least 2 years working within the credit union industry.
  
• Strategic Thinking: Proven ability to build and implement marketing strategies that achieve measurable results.
  
• Digital Savvy: Strong understanding of digital tools, social media, and marketing analytics.
  
• Compliance Knowledge: Familiarity with advertising regulations in the financial industry.
  
• Leadership: Experience mentoring teams and managing projects in a fast-paced environment.
  
• Analytical Mindset: Ability to use data to inform strategy and improve outcomes.