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Senior Media Buyer

Marketwise
United States, Maryland, Baltimore
1125 North Charles Street (Show on map)
Apr 04, 2025
Description

Brownstone Research is seeking a results-driven and creative Senior Media Buyer to join our team. In this role, you will be responsible for acquiring new customers through social, native, SEM and programmatic advertising campaigns at scale. This role requires a combination of strategic media buying expertise and creative marketing skills to maximize customer acquisition and revenue growth.

Responsibilities:



  • Plan, implement, and manage paid search, paid social and programmatic campaigns across various advertising networks and platforms
  • Collaborate with copywriters and creative teams to develop engaging ad content that drives conversion
  • Proactively identify, assess, and implement new opportunities and optimizations within digital channels
  • Analyze campaign performance, making data-driven decisions to maximize ROI and meet established target KPIs
  • Identify new opportunities for scaling customer acquisition across channels
  • Maintain strong relationships with media partners and platform representatives


Qualifications:



  • 5+ years of experience in digital marketing and media buying
  • Experience managing self-serve advertising platforms (e.g., Google Ads, Facebook Ads, Taboola, Criteo, etc.)
  • Strong analytical and quantitative skills with the ability to interpret data and make strategic decisions
  • Excellent communication skills
  • Experiencing writing and editing high-converting ad copy
  • Experience in direct response marketing and financial publishing


Salary: $135,000

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