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About Reputation Reputation has changed the way companies improve their customer experience through feedback. Based in Silicon Valley and founded in 2013, Reputation is the only platform that empowers companies to fulfill their brand promise by measuring, managing, and scaling their reputation performance in real-time, everywhere. Functioning as a business' eyes and ears in the spaces where customers talk, post, review, and recommend, Reputation AI-powered product stack analyzes vast amounts of public and private feedback data to uncover predictive insights for companies to act on, and improve their online reputations. Visit reputation.com to learn more. Reputation continues to earn recognition as a trusted leader in both innovation and partnership. Most recently, the company was named an Inc. Power Partner, a distinction awarded to B2B organizations with a proven track record of helping clients thrive. Reputation was also officially Certified as a Great Place to Work, reflecting its commitment to cultivating a world-class culture that fuels long-term success for employees and customers alike. Why work at Reputation?
Reputation has achieved substantial annual recurring revenue from Global Fortune 1000 companies and continues to grow worldwide. We've secured significant funding from A-list venture capital firms such as Bessemer Venture Partner and Kleiner Perkins, including a major equity financing from Marlin Equity Partners in January 2022. Reputation is trusted by more than 250 partners, including Google, Meta, Yelp, Apple Business Connect, Healthgrades and Entrata. The platform is used by major automotive OEMs and thousands of their new vehicle dealerships. Additionally hundreds of healthcare systems and their locations, along with top property management firms have integrated Reputation within their organizations. Our executive management team is committed to building a performance-based culture where excellence is rewarded and careers are developed. Who thrives at Reputation? Managers who embody a player-coach mentality. Employees who value teamwork and cross-functional collaboration. People who emphasize perseverance and hustle over quick wins and luck. Our Mission: Help businesses always know what their customers are saying about them and always act on that feedback
We are seeking a dynamic and results-driven Global Demand Generation Manager to join our marketing team. The ideal candidate will have a strong background in creating and implementing demand generation strategies that drive awareness, engagement, and conversions. This role is pivotal in generating high-quality leads, capturing demand and engagement of target accounts, and nurturing them through the sales funnel to achieve Reputation's company's revenue goals. Responsibilities: Lead Generation and Nurturing
Develop and optimize lead generation strategies to attract and convert high-quality leads Implement lead nurturing programs to move prospects through the sales funnel, including email workflows, content offers, and retargeting campaigns Collaborate with EMEA demand generation counterparts to ensure global program execution when appropriate Utilize marketing automation tools (e.g., HubSpot, 6sense) to execute and manage campaigns Collaborate with digital marketing and the web team to ensure SEO and Website UX is delivering against pipeline objective Support the digital marketing team with PPC strategy and execution, including Google, LinkedIn, Meta and Content Syndication channels
Digital Demand Gen Strategy & Optimization:
Create customer/prospect-centric experiences that adapt to the ICP buyer's journey and behavior Drive a mix of TOFU to MOFU Demand Gen and ABM campaigns including: Email Nurture, Webinars / Webcasts, Videos, Content Syndication and Direct Mail that will increase inbound conversions, capture account engagement and generate pipeline
Collaborate with the content team and PMM to develop and activate content in our digital channels to hit demand targets throughout the revenue lifecycle Leverage tools and technology to create and execute efficient and scalable campaigns Manage the demand generation calendar to ensure alignment and timely execution of campaigns
Budget and Project Management
Monitor and analyze campaign spend, and business contribution against KPI's to optimize ROI Oversee cross-functional teams to drive collaboration. Use Asana for daily task management and project deliverables tracking
Data Analysis and Reporting:
Monitor and analyze campaign performance metrics, including lead quality, conversion rates, and ROI Provide regular reports and insights to the marketing and sales teams to inform strategy and optimize campaigns
Collaboration and Alignment:
Manage vendor and agency relationships that support the demand gen strategy and functions Work closely with regional Field Marketing Managers, SDRs and sales team to ensure alignment on lead generation goals, target audiences, qualification criteria and account lifecycle Collaborate with cross-functional teams, including marketing operations, product marketing, digital marketing, creative, and analytics to execute campaigns effectively
Qualifications:
Bachelor's degree in Marketing, Business, or a related field 5-7 years of experience in demand generation, lead generation, or digital marketing Experience in B2B marketing, particularly in the technology or SaaS industries. Proven track record of creating and executing successful demand generation campaigns, especially webinars and email nurture campaigns Proficiency in marketing automation, ABX and CRM tools (e.g., HubSpot, Salesforce, 6sense) Strong analytical skills and experience with data-driven marketing Excellent written and verbal communication skills Excellent time management and project management skills Ability to manage multiple projects and meet deadlines in a fast-paced environment Creative thinker with a strategic mindset Experience in B2B marketing, particularly in the technology or SaaS industries
When you join Reputation, you can expect:
Flexible working arrangements. Career growth with paid training tuition opportunities. Active Employee Resource Groups (ERGs) to engage with. An equitable work environment. We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status. At Reputation, we're committed to building a workforce that reflects a broad range of backgrounds, experiences, and perspectives. We believe that diversity strengthens our team, drives innovation, and helps us better serve our customers and communities. Through inclusive hiring practices and ongoing initiatives, we strive to create a workplace where everyone feels valued and empowered to contribute.
Additionally, we offer a variety of benefits and perks, such as:
Flexible PTO for salary paid employees Hourly employees accrue PTO based on tenure and receive 5 sick days annually, available day 1 10 paid company holidays 4 company paid , "Recharge Days," which are wellness days off for the entire company Health, dental and vision insurance 401k Paid Parental Leave for all eligible employees as of day 1 of employment Employer paid short and long term disability and life insurance Employee Assistance Program (EAP) Access to a wide variety of unique perks and apps:
PerkSpot - Employee Discount Program Wellhub (Gym Pass) - Access to wellbeing virtual apps, coaching and gym membership options Carrot Fertility - Fertility & family forming, maternity, parenting, and hormonal health support Omada - Virtual prevention and physical therapy program Ladder -Life insurance to supplement outside of employer offering SoFi - Financial wellbeing platform and 1:1 advice Fetch - Pet insurance discount program Spring Health for Guardian - Virtual mental health support XP Health for Guardian (virtual eye-wear platform)
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. To learn more about how we handle the personal data of applicants, visit ourCandidate Privacy Notice. Applicants only - No 3rd party agency candidates.
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Reputation
life insurance, vision insurance, parental leave, sick time, long term disability, 401(k), employee discount
May 28, 2025