Marketing Specialist

Marketing Specialist

PantherDining Hall

Georgia State University

Georgia State University is a vibrant community in the heart of Atlanta. At Georgia State University (GSU), we value the unique skills, perspective, talents, and passion that each employee contributes to its learning community. To work at GSU is to accept an invitation to participate in the growth and development of the internal and external community we serve!

The PantherDining Hall at Georgia State University is seeking to hire a Marketing Specialist.

WHAT MAKES GSU A GREAT PLACE?

• Flexible work environment.
• Generous benefits, including health, dental, vision, tuition assistance, retirement, etc.
• A knowledge-sharing organization that works collaboratively with diverse partners.
• Professional development opportunity and mentorship.
• A rapidly growing center within an academic setting.

WHAT WILL YOU DO:

The Marketing Specialist plays a unique and vital role in enhancing student engagement, promoting dining services, and supporting campus-wide events. Here's a tailored version of their responsibilities:

DUTIES AND RESPONSIBILITIES INCLUDE:

• Develops, coordinates, executes, monitors and implements all public relations and marketing materials for dining halls, retail units, concessions and catering within PantherDining, Parking and Transportation and Sustainability.
• Prepares promotional brochures, newsletters and advertising for meal plans, menus, special events and other special projects.
• Provides oversight of marketing projects, goals and objectives to Senior Director, PantherDining and Sustainability.
• Maintains PantherDining, Parking and Transportation and Sustainability's websites with frequent updates.
• Ensures validity of published menus for dining.
• Maintains all social media and interacts online with potential customers on a daily basis.
• Coordinates and manages social media campaigns.
• Ensure marketing materials are consistent and accurate.
• Schedules and uploads digital signage.
• Attends special events to capture photos.
• Works closely with all management teams, to plan all aspects of events, ensuring cohesiveness, compliance with University policies and procedures, and schedule availability.
• Serves as liaison between PantherDining, Sustainability and the news media.
• Writes and edits stories for publication and coordinates with media sources to encourage publication of news.
• Ensures PantherDining and Sustainability are up to date on all sustainability efforts and continues to market sustainability goals.
• May supervise the work of student assistants and temporary staff as needed.
• Contributes to the overall success of PantherDining and Parking and Transportation by performing all other duties as assigned.

Minimum Requirements:

• Bachelor's degree in Communication, English, Public Relations, Journalism or Marketing
• Three years of related experience; or a combination of education and related experience.

Preferred Requirements:

• Ability to lift 35 pounds.
• Flexible schedule to include nights and weekends.
• Previous professional social media experience.
• Previous higher education marketing experience.
• Videography and photography experience.
• Excellent verbal and written communication and interpersonal skills.
• Ability to handle many assignments simultaneously.
• Ability to focus on priority projects and tasks.
• Physical Requirements: Extended standing, walking, ability to bend, stoop, reach and climb ladders.
• Ability to work in all temperature conditions.

To be fully considered for this position, all candidates at the time of submission must provide the following documents:

• A complete and accurate GSU application
• Resume

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