Director, FC Performance Media

The future of entertainment is interactive, and our Live Services Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including FC, Madden NFL, College Football, The Sims, Battlefield, Plants vs. Zombies, Design Home, Star Wars, Sim City, Golf Clash, Pogo, and more. We're a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

We are looking for a Director of FC User Acquisition/Performance Media to join the Live Service Marketing Organization. You will report into the Sr. Director Franchise Performance Media, and be directly responsible for growing the FC Franchise.

Responsibilities

• Lead a high-performing team of data-driven marketers specializing in user acquisition for FC on PC, console and mobile

• Seek out performance media solutions to critical business problems to help us grow and achieve our goals

• Partner with the Brand, product marketing, channel marketing, creative and studio teams on go-to-market strategies

• Educate and influence senior partners in Studio, Fan Growth, Creative and Publishing to maximize investment returns

• Collaborate with Analytics and Finance partners to refine ROAS models to optimize performance metrics.

• Lead ROAS target setting with the FC studios and commercial teams to hit games' top and bottom line returns.

• Develop multi-year paid user acquisition strategy that considers privacy landscape, use of AI and deep lifecycle management connection.

• Change agent for advertising partner roadmaps to better meet business demands

• Improve strategies to grow and maximize revenue for titles

• Craft clear data-driven narrative to senior management

Requirements

• 10+ years' experience in performance marketing, managing demand generation & the player acquisition funnel across PC, console and mobile games

• 5+ years of experience in leadership/team manager role

• Experience managing AAA game media budgets

• Ownership, accountability & ability to solution complex problems.

• In-depth understanding of user acquisition algorithms, Measurements, and creative best practices.

• BA/BS Degree in marketing/finance or equivalent quantitative field

• Passion/knowledge for video games

COMPENSATION AND BENEFITS

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).

PAY RANGES

In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.

In British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.