Direct Marketing Specialist

Being good neighbors - helping people, investing in our communities, and making the world a better place - is who we are at State Farm. It is at the core of how we operate and the reason for our success. Come join a #1 team and do some good!

This position is for a Direct Marketing Specialist in the Marketing department at State Farm, aligned to the Direct Marketing Planning and Execution team in the Performance Marketing Execution function.

• Lead high-impact projects in the Direct Marketing space, including campaign planning, creative strategy, and process solutions involving Marketing, external vendors, and stakeholders.
• Utilize tools and processes to support all facets of campaign development, including setup, testing, building, implementation, and performance monitoring.
• Optimize campaign planning and execution to align with departmental goals.
• Expertly utilize tactics such as direct mail, email, texting, and notifications.
• Engage effectively with both internal and external partners.
• Drive continuous innovation to achieve goals and outpace competitors.
• Conduct competitor analysis using research from agencies, making informed adjustments to our strategies.
• Contribute to planning, creative development, execution, measurement, and optimization across all direct channels.
• Optimize performance and tactics to maximize budgets and objectives.
• Communicate project development, timelines, and results to team and management.
• Develop assignment briefs for business partners and creative/media agencies.
• Ensure in-market execution aligns with strategy.
• Develop metrics to evaluate the impact of campaign technology across the department.
• Proactively identify opportunities to increase efficiency and consistency within work processes.

Additional responsibilities include:

• Work under general direction on assignments of greater complexity and coordination.
• Leverage knowledge of industry trends, company issues, competitive environment, and specific business needs to lead, manage, and complete assignments.
• Mentor, coach, and serve as a resource to other analysts within the department.
• Consistently deliver thorough and complete work products on a timely basis.
• Contribute to and occasionally lead strategic initiatives.
• Exercise judgment and make decisions to diagnose and resolve complex problems and issues.
• Gather and analyze data to ensure sound business decisions and propose action plans for resolution.
• Advocate for continuous improvement initiatives.

Items of Note

• May require travel via commercial transportation or motor vehicles
• May work irregular hours, including weekends/holidays
• Responsible for the handling and maintenance of confidential and highly sensitive information
• Involvement in company approved educational programs as applicable for continued development

The ideal candidate would possess:

• Marketing degree or related field preferred
• 3+ years of experience in direct marketing, planning and execution
• Experience in working with external vendors
• Proficient in project management and driving out timelines
• Experience in coordinating outcomes across multiple teams and stakeholders
• Experience in producing completed staff work, including business recommendations, executive summaries, and project documentation
• Eagerness to learn and achieve personal growth

Because work-life balance is a priority at State Farm, compensation is based on our standard 38:45-hour work week!

• Potential starting salary range: $78,081.25 - $99,540.63
• Starting salary will be based on skills, background, and experience
• High end of the range limited to applicants with significant relevant experience
• Potential yearly incentive pay up to 15% of base salary

At State Farm, we offer more than just a paycheck. Check out our suite of benefits designed to give you the flexibility you need to take care of you and your family!

• Get Paid! On top of our competitive pay, you are eligible for an annual raise and bonus.
• Stay Well! Focus on you and your family's health with our robust health and wellbeing programs. State Farm pays most of your healthcare premium, and we offer multiple healthcare plan options, including a high deductible plan. All medical plans provide 100% coverage for in-network preventative care, AND you and your family have access to vision, dental, telemedicine, 24/7 mental health professionals, and much more!
• Develop and Grow! Take advantage of educational benefits like industry leading training programs, top-notch tuition assistance programs, employee resource groups, and mentoring.
• Plan Ahead! Plan for those big moments in life with benefits like fertility/IVF/adoption assistance, college coaching, national discount programs, interactive monthly financial workshops, free financial coaching, and more. You can also start a savings account or consider financing through our State Farm Federal Credit Union!
• Take a Little "You" Time! You will have access to our generous time off policies designed so you can plan around holidays, family events, volunteering, or just to take a relaxing day off. With the opportunity to initially earn up to 20 days annually plus parental leave, paid holidays, celebration day, life leave (40 hours/year), bereavement leave, and community service/education support days, there will be plenty of time for you!
• Give Back! We offer several ways to give back through our Matching Gift Program, Good Neighbor Grant Program, and the Employee Assistance Fund.
• Finish Strong! Plan for retirement using free financial advisors and a 401(k) plan with company contributions of up to 7% of your salary.

Visit our State Farm Careers page for more information on our benefits, locations, and the hiring process of joining the State Farm team!

Hybrid: Qualified candidates (in or near hub locations listed below) should plan to spend time working from home and some time working in the office as part of our hybrid work environment.
Hub locations: Dunwoody, GA; Richardson, TX; Tempe, AZ; or Bloomington, IL

Sponsorship: Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity.

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