Marketing Research Analyst

Position Overview

The Marketing Research Analyst supports business development, marketing, and client engagement initiatives through market research, CRM management, and strategic content creation. This role is ideal for a marketing-savvy B2B/B2G researcher who enjoys investigating markets, following trends, understanding target audiences, shaping messaging, and supporting campaigns that drive growth.

The ideal candidate brings 5 to 7 years of experience in research, content development, client engagement strategy, and CRM management, along with strong organizational skills and a passion for uncovering trends and telling stories that resonate with our public and private sector partners.

This role would be a hybrid position 1-2 days in office if local to Ashburn, Va. Candidates not local to Ashburn, VA will have some required travel for in-person sessions.

Key Responsibilities/Duties

Market Research

Conduct research to identify industry trends, client needs, and competitive positioning.

• Utilize market intelligence platforms to search and determine attractiveness of forecasted (pre-RFP) opportunities.

• Support opportunity identification and qualification with competitive, gap, and SWOT analyses, client segmentation, and competitor tracking efforts. Assist in pricing strategy development by gathering and analyzing market and competitor data.

• Research, report on, and maintain efforts to engage potential teaming partners, subcontractors, events and conferences.

• Research, identify, and monitor industry trends and relevant news.

Client Relationship Management & Engagement

• Manage the company's CRM and pipeline management system, ensuring opportunities are entered, updated, communicated, advanced, and archived.
• Manage inquiries sent via company website.
• Support client engagement activities, including customer satisfaction surveys. Support efforts to gather and analyze client feedback to inform future marketing and business development strategies.

Marketing Strategy & Content Development

• Develop engaging and effective marketing strategies, messaging, and tactics to support business development efforts.
• Create compelling content that connects company objectives with audience needs, including white papers, case studies, blog posts, social media posts, and web content.
• Perform operational aspects of marketing efforts, including digital advertising, social media posting, scheduling, vendor coordination, and SEO tasks.
• Assist with scheduling, administering, and tracking marketing campaigns and events/conferences.

Performance Tracking & Analytics

• Track and monitor marketing performance metrics, including engagement, visibility, and client feedback. Analyze and provide recommendations based on marketing data to optimize channel strategies and refine content.

• Bachelor's degree in a relevant field, such as marketing, journalism, market research, or business is required.
• Must have 5-7 years of relevant work experience, with demonstrated results.

• Proficiency in CRM management, ensuring effective tracking, analysis, and optimization of business development activities.

• B2B experience. Strong preference for candidates with experience in B2G/government, construction/architecture/engineering, and energy sectors.
• Spanish fluency is a plus.

Key Skills/Competencies for this position

• Intellectual curiosity; attention to detail; strong communication, analytical, and problem-solving skills; and a solution-oriented mindset are musts for this position.
• Strong ability to work both collaboratively and independently, contributing to a positive, informed, and productive team environment while also taking initiative, managing tasks with minimal oversight, and proactively identifying ideas and seeking solutions.
• Strong time management skills; able to prioritize workload to meet deadlines and deliver high-quality work. Ability to balance multiple tasks, maximize productivity, and proactively communicate when support or adjustments are needed.
• Experience with market intelligence tools, such as GovWin, EzGovOpps, and BidPrime and with CRM systems such as NextStage (company's system), Hubspot, or Microsoft Dynamics Sales.
• Ability to understand B2B/B2G industry dynamics, market drivers, and key success factors related to professional and technical services.
• Excellent written and verbal communication skills, with the ability to create compelling content.
• Strong organizational skills, with the ability to track and report performance metrics.

Additional Details:

• Travel Required: anticipated up to no more than 10%.
• For candidates local to Ashburn, VA: this role would be a hybrid position with 1-2 days in office
• For candidates not local to Ashburn, VA: this is a remote position with some required travel for in-person sessions.

Bring your passion, expertise, and experience to IBTS, where we appreciate and are committed to our employees. We offer outstanding benefits, growth opportunities, and work hard to maintain a culture that values our employees.

The Institute for Building Technology and Safety (IBTS) is a 501(c) (3) non-profit organization established to provide unbiased professional building code compliance services, while enhancing the communities in which we work. At IBTS, our mission is to deliver quality services to meet the challenges of governance at all levels while enhancing public safety, economic development, and the general welfare of the community. Our services include Building and Community Development, Energy and Sustainability Services, Disaster Planning and Recovery, Quality Assurance, as well as Compliance and Risk Monitoring.

IBTS is headquartered in Ashburn, VA, with additional offices in Louisiana, Missouri, New York, Puerto Rico, and Washington, DC.

We are committed to building a community of experts with diverse backgrounds, disciplines, and perspectives who are passionate about our mission. IBTS is proud to be an Equal Opportunity and Affirmative Action Employer that maintains a diverse and inclusive workforce. All qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex, national origin, age, disability or sexual orientation. This opportunity is open to Section S3 Residents. Veterans and individuals with disabilities are encouraged to apply.

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