Product Marketing Manager, Cardiac Surgery

Who We Are

AtriCure, Inc. provides innovative technologies for the treatment of Afib and related conditions. Afib affects more than 33 million people worldwide. Electrophysiologists and cardiothoracic surgeons around the globe use AtriCure technologies for the treatment of Afib and reduction of Afib related complications. AtriCure's Isolator Synergy Ablation System is the first medical device to receive FDA approval for the treatment of persistent Afib. AtriCure's AtriClip Left Atrial Appendage Exclusion System products are the most widely sold LAA management devices worldwide. AtriCure's Hybrid AF Therapy is a minimally invasive procedure that provides a lasting solution for long-standing persistent Afib patients. AtriCure's cryoICE cryoSPHERE probe is cleared for temporary ablation of peripheral nerves to block pain, providing pain relief in cardiac and thoracic procedures. For more information, visit AtriCure.com or follow us on Twitter @AtriCure.

We foster a culture of inclusion by embracing diverse experiences and individuals where everyone's authentic self is welcome. We offer supporting programs and resources that provide enriching and equitable opportunities for each person to contribute professionally and personally.

What Impact You Can Make

The Product Marketing Manager, Cardiac Surgery will lead downstream marketing efforts for Concomitant Surgical Ablation products, market development initiatives, and campaigns aimed at increasing therapy adoption. This role will work cross-functionally to support current and future products, clinical programs, and commercial campaigns, with a focus on expanding the adoption of concomitant surgical ablation and left atrial appendage exclusion therapies. The manager will collaborate closely with Sales and Commercial teams to develop and launch materials and programs that drive awareness and routine clinical adoption. This position will also engage with key internal partners across Research and Development, Clinical Affairs, Operations, Finance, Quality Systems, Regulatory, and Marketing to ensure alignment and execution excellence.

• Design and execute growth initiatives and business plans to drive adoption of cardiac surgery therapies.
• Collaborate across cross-functional teams to contribute to the overall Cardiac Surgery franchise strategy and expand the AtriClip product line.
• Utilizing strong communication skills, develop patient-focused marketing initiatives and materials, including content creation and claims support.
• Partner with the field sales team to refine, implement, and support marketing strategies and programs that achieve sales performance objectives.
• Work closely with Research and Development to manage sustaining engineering activities for existing products and support new product development initiatives.
• Oversee essential marketing operations, including updating promotional materials, creating social media content, conducting regulatory reviews, and maintaining internal websites.
• Gather and incorporate qualitative and quantitative voice-of-customer feedback to guide product development and marketing campaign strategies.
• Build and maintain strong relationships with key opinion leaders (KOLs), and support business goals through customer education, advising, and formal presentations.
• Propose and implement growth strategies, therapy positioning, messaging, and market segmentation initiatives to maximize promotional opportunities across sales, digital marketing, physician education programs, tradeshows, and podium strategies.
• Monitor the competitive landscape to inform strategic planning, product pipeline development, and internal stakeholder communications.
• Develop and execute competitive strategies, sales messaging, training programs, and initiatives aimed at maintaining and growing market share.
• Support sales training efforts, including onboarding of new sales representatives and launch training for new products

What You Bring

• Bachelor's degree in Marketing, Biomedical Engineering or related field. MBA or advanced degree preferred.
• Minimum five (5) years downstream marketing experience, medical device experience preferred
• Demonstrated success with sales collaboration and launch execution
• Ability to influence cross-functional teams without formal authority, such as engineering teams
• Builds and nurtures relationships internally and with external customers
• Analytical and strategic, effective technical writer, and strong moderator/presenter
• Hands-on and able to manage multiple deadlines in a fast-paced environment
• Clinical experience in experience in acute or outpatient setting preferred
• Experience with international organizations and customers preferred
• Ability to travel 20-35% domestic

What We Offer in Return

• Competitive Salary plus yearly bonus
• Health care (medical, dental, vision, health savings account) and wellness programs (onsite fitness center or gym discounts)
• 401K retirement savings plus match
• Volunteer Time Off (VTO): We encourage your community and philanthropic involvement
• Extended Parental Leave
• Discounted Employee Stock Purchase Program
• Tuition Reimbursement

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AtriCure has a variety of benefits available for US based employees and their families. Examples include Medical & Dental beginning day 1 of employment, 401K plus match, 20 days of paid Parental Leave, in addition to maternity leave, for new moms and dads, Volunteer Time off, Pet Insurance, and more. Corporate-based employees also have full access to our on-site fitness center and cafeteria. To see a complete list of our benefits, please visit our careers website: https://www.atricure.com/careers-atricure/benefits. AtriCure participates in the federal E-Verify program to confirm the identity of and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here https://www.e-verify.gov/ AtriCure is an Equal Employment Opportunity/Affirmative Action employer and provides Drug Free Workplaces. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national or ethnic origin, age, protected veteran status, status as an individual with disability, sexual orientation, gender identity or any other characteristic protected by federal, state, or local law(s).