Sr. Product Marketing Manager

The Sr. Product Marketing Manager role leads and executes go-to-market strategies for product launches that will deliver on business objectives and grow market share. This includes planning and managing communication and content creation initiatives, developing and executing with cross-functional teams and outside agency partners, identifying project scope, creating timelines, providing status updates, and budget management. The ideal candidate will effectively manage these initiatives to influence and drive the consumer & end user path to purchase.

Responsibilities:

• Develop and implement impactful, integrated product launch communications and content for Master Lock and its sister brands' product portfolios.
• Drive go-to-market planning and serve as the project lead and steward for all content development and execution.
• From development to execution, leverage the FBIN in-house creative team or outside agency partners; this includes the creation of project briefs, providing clear upfront direction that delivers on business goals or objectives, and the ability to manage multiple partners simultaneously.
• Communicate and manage multiple project timetables, meeting deadlines and budget parameters and obtaining approvals.
• Develop and maintain a deep understanding of Master Lock's product portfolio, target markets, customer personas, competitive landscape, value proposition, and key features to guide the execution of marketing strategies.
• Partner with established COE (Center of Excellence) commercialization, product management, channel management, brand development, digital and creative teams to create product tools, resources, and content to drive consideration and conversion from prospects and existing customers.
• Manage the execution of product marketing strategies, plans, and investments with internal and external teams and agency partners.
• Be the main point of contact for marketing content development, production, and execution as defined in the commercialization strategy. This includes managing and facilitating timelines, briefs, and status meetings regularly.
• Facilitate creative content and graphics development with internal and external creative teams and agencies. This includes product photography, CGI, videos, email communications, literature, digital content, presentations, customer-facing content, and others as requested.
• Execute packaging artwork to support product launch requirements, working with both internal and external creative agency partners.
• Collaborate with Brand Development to implement brand strategy throughout all content deliverables for product launch in alignment with the business unit brand strategy.
• Support the Security business unit brand & commercialization teams through cross-functional collaboration and best practice sharing, building strong marketing acumen through leadership and mentoring of other team members.

Qualifications:

• Bachelor's degree in marketing, Business, or related field
• 5-8 years of business experience in Marketing or Communications
• Required experience managing project teams and developing strategic communication or product commercialization plans.
• Required experience working with advertising and creative agencies, PR professionals, and other external resources to deliver creative materials.
• Omnichannel marketing experience; experience with consumer /durable goods industry in a home improvement or mass channel preferred.
• Demonstrated ability to think long-term and strategically while balancing team resources and the tactical execution of individual projects.
• Must be comfortable developing and delivering presentations for all levels of executive management and customer leadership teams.
• Adaptability and flexibility to meet changing priorities and deadlines.
• Proficiency with Microsoft Office Suite
• Minimal travel required primarily for agency meetings, occasional store visits, customer meetings and shows.

Competencies:

• Courage
• Strategic Agility
• Plans and Aligns
• Manages Ambiguity
• Manages Complexity
• Persuades
• Drives Results

Company Description:

Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer and more beautiful homes and improving lives. Our driving purpose is that we elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too. When you join Fortune Brands, you become part of a high-performing team who are empowered to think big, learn fast and make bold decisions. We support an inclusive and diverse culture where everyone is encouraged and empowered to be their authentic selves, and where our differences and unique perspectives are a key strength. Explore life at Fortune Brands fbinleave.fbhs@fbin.com and let us know the nature of your request along with your contact information. Resumes submitted to this email address will not be responded to.

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