New

B2B Retention Marketing Manager

Udemy
$95,000-$119,000 USD
United States, Colorado, Denver
1860 Blake Street (Show on map)
Jun 24, 2025
Join Udemy. Help define the future of learning. Udemy is evolving from a course catalog into an AI-powered reskilling platform built to help people and teams grow. It's more personalized, more practical, and focused on real-world impact. Our mission is simple: to transform lives through learning. Your work helps people around the world build skills they can use, whether they're picking up something new or leveling up to stay ahead. Over 80 million learners and 17,000 businesses already learn with Udemy. If you're excited by change, energized by learning, and ready to have a real impact, you'll feel right at home. Learn more about us on our company page. Where we work Udemy is a global company headquartered in San Francisco, with additional U.S. offices in Denver and Austin, and international hubs in Australia, India, Ireland, Mexico, and Turkiye. *This is an in-office position, requiring three days a week in the office (Tuesday, Wednesday, Thursday) and flexibility on Mondays and Fridays. About your skills Strategic Thinking:* You can translate business objectives into comprehensive retention strategies that effectively balance immediate revenue needs with sustainable long-term growth through personalized customer experiences. Data-Driven Decision Making: You excel at using data to identify opportunities, make decisions, and measure impact while maintaining focus on key revenue metrics Cross-Functional Influence: You build strong relationships across teams and effectively align stakeholders around growth initiatives that drive business results Technical Expertise: You have experience and knowledge in marketing automation systems and can architect complex customer journeys while maintaining technical best practices in deliverability and compliance About this role Udemy is looking for an experienced B2B Lifecycle Marketing Manager to evolve and manage our global customer experience around Org/Admin onboarding, adoption, retention, and growth. This role focuses on developing marketing campaigns that help organization-level users- admins, owners, and group leads- realize value from Udemy Business and drive adoption within their teams. Your goal is to empower our customers to become successful champions of Udemy within their companies- seeing value fast, building momentum, and helping drive long-term engagement and renewal. What you'll be doing Own end-to-end development and management of global customer lifecycle campaigns across channels (e.g. in-product, email, etc.), including strategy, copy development, campaign setup, A/B testing, localization, reporting, and optimization to increase activation, engagement, adoption, retention, and growth Define the segmentation strategy that enables personalization at scale Courageously test and improve all marketing streams to optimize the customer experience Partner with Customer Success on programmatic and enablement tools, including contributing to scalable programs such as in-product guides, webinars, toolkits, and customer resources that help admins drive team adoption and learning success Partner with Data Science , Customer Success, and Renewals teams to develop and optimize programs for at-risk customers and hi-potential customers Work across teams (Data Science, Product Marketing, Community, Customer Success, Legal) to gain program alignment and ensure contribution to company OKRs Present regularly on program performance and successes as needed What you'll have 5+ years of experience in B2B growth marketing or lifecycle management, with demonstrated success driving revenue in a marketplace or subscription business, ideally in B2B and/or SaaS companies. In-depth knowledge in digital marketing, especially in omni-channel CRM/Lifecycle marketing and retention/engagement strategies and personalization tactics Strong analytical prowess with proven ability to derive insights that inform marketing strategy and the ability to design end-to-end experiments Nice to have: Ability to effectively prioritize and execute tasks in a fast-paced environment Critical thinking skills, with a problem-solving mindset, positive attitude, and team-orientation Excellent interpersonal, presentation, communication, and writing skills Experience using CRM automation tools (Braze or similar), in app tools (Pendo) and analytics & data visualization tools (Tableau) #LI-AS1 At Udemy, we strive to be transparent around compensation. Actual compensation for this role is based on several factors, including but not limited to job-related skills, qualifications, experience, and specific work location due to differences in the cost of labor. In addition to a base salary, this role is also eligible for benefits and equity. Hiring Compensation Range $95,000 - $119,000 USD At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. We understand that not everyone will match each of the qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you! Why work here? You'll grow here. Learning is part of the job. You'll get full access to Udemy courses, a monthly UDay to invest in yourself, and a budget to spend on whatever helps you improve. Many people are diving into AI lately, but what you focus on is up to you. AI is real here. We use it in the way we learn and the way we work. You'll have the space and tools to experiment, apply, and get better at using AI in practical ways. You'll own your work. We trust people to lead, make decisions, and follow through. You don't need to wait for permission or layers of approval to have an impact. You'll build with others. We collaborate openly and shape ideas together. Everyone has a voice, and good thinking is welcomed from any direction. You'll see your impact. What you build helps people grow their skills, change their careers, or find a path forward. You've got the experience, why not use it to help others gain theirs? Bring your curiosity. We'll bring the platform and the support. Let's LEARN* together.* Our Benefits Start with U Our benefits start with you and were built to provide you and your family with the protection and care you need, making it easy to access the right coverage when you need it most. Benefits vary by region, and we encourage applicants to review our US Benefits, Ireland Benefits & Turkiye Benefits pages to get an understanding of some of the benefits we offer. For details on region-specific benefits, please refer to the information provided during the hiring process. Benefits outlined are provided as a general overview and may vary depending on the location, role, and employment classification. All benefits are subject to change at the discretion of the organization and in accordance with applicable laws and policies. Information regarding data privacy is available within the Udemy Careers Privacy Notice.