Sr. Field Marketing Specialist

Being good neighbors - helping people, investing in our communities, and making the world a better place - is who we are at State Farm. It is at the core of how we operate and the reason for our success. Come join a #1 team and do some good!

This opening is for the Field Marketing Specialist team supporting the South-Central Market Area. The ability to communicate and build relationships with all levels of leadership is essential. The Field Marketing Specialist (FMS) will collaborate with VPAs, Sales Leaders (SL), Field Implementation Coaches (FIC's), FIC Managers, and other Marketing peers to pro-actively and strategically support the development and execution of marketing programs and desired behaviors.

The preferred candidate will be located in the South-Central United States, work within business hours of the Central Time Zone, and have the ability to attend in-person meetings within the VPA territory or other locations as needed. Preference may be given to candidates who live within or near the VPA territory. The selected candidate will be a teleworker working from their home residence.

Responsibilities for this position include but are not limited to:

• Consulting and influencing Agency Field Leadership (primarily VPAs and/or SLs) on Auto, Homeowners, Life, Financial Services, and other growth tactics, plan development, and execution
• Plans, creates, presents, and/or produces marketing communications, presentations, and/or promotional materials to implement marketing programs
• Drives engagement in Marketing programs and activities including supporting local agent branding efforts and the Digitally Enabled Agent
• Deep analytics skills needed to assess market conditions, develop marketing and results forecasts, estimates costs, conduct marketing tests, etc.
• Acts as a voice for the agents by advocating for agent and field partner needs within project work
• Anticipates, recognizes, and solves problems associated with decisions that are critical to the overall success of all aspects and phases of marketing projects
• Recognized as an authority and expert resource for resolutions of complex or unique business problems associated with enterprise, marketing and sales programs
• Under limited direction and supervision, works within broad limits and authority on highly complex assignments requiring specialized knowledge

Highly Desired Skills

• Communication: Excellent written and verbal communication skills; Confident, articulate, and professional speaking abilities
• Virtual Relationship Building and Collaboration: Connect with others effectively within a virtual environment
• Data & Analysis: Ability to quickly research, synthesize, analyze and prioritize Market Area data from various sources to understand specific Market Area goals, nuances, opportunities and challenges
• Digitally savvy: Strong knowledge of digital marketing elements and the importance of State Farm's digital presence
• Technical Proficiency: Excel, OneNote, SharePoint, Microsoft Teams

Additional Skills

• Prior experience working in a field environment with Agency and other field supporting roles
• ECRM expertise, including the ability to utilize Analytics Studio dashboards to analyze the performance of a VPA market, territory, or agent
• Knowledge of the South-Central insurance market, and it's unique regulatory environment

Because work-life balance is a priority at State Farm, compensation is based on our standard 38:45-hour work week!

• Potential starting salary range: $78,081.25 - $99,540.63
• Starting salary will be based on skills, background, and experience
• High end of the range limited to applicants with significant relevant experience
• Potential yearly incentive pay up to 15% of base salary

At State Farm, we offer more than just a paycheck. Check out our suite of benefits designed to give you the flexibility you need to take care of you and your family!

• Get Paid! On top of our competitive pay, you are eligible for an annual raise and bonus.
• Stay Well! Focus on you and your family's health with our robust health and wellbeing programs. State Farm pays most of your healthcare premium, and we offer multiple healthcare plan options, including a high deductible plan. All medical plans provide 100% coverage for in-network preventative care, AND you and your family have access to vision, dental, telemedicine, 24/7 mental health professionals, and much more!
• Develop and Grow! Take advantage of educational benefits like industry leading training programs, top-notch tuition assistance programs, employee resource groups, and mentoring.
• Plan Ahead! Plan for those big moments in life with benefits like fertility/IVF/adoption assistance, college coaching, national discount programs, interactive monthly financial workshops, free financial coaching, and more. You can also start a savings account or consider financing through our State Farm Federal Credit Union!
• Take a Little "You" Time! You will have access to our generous time off policies designed so you can plan around holidays, family events, volunteering, or just to take a relaxing day off. With the opportunity to initially earn up to 20 days annually plus parental leave, paid holidays, celebration day, life leave (40 hours/year), bereavement leave, and community service/education support days, there will be plenty of time for you!
• Give Back! We offer several ways to give back through our Matching Gift Program, Good Neighbor Grant Program, and the Employee Assistance Fund.
• Finish Strong! Plan for retirement using free financial advisors and a 401(k) plan with company contributions of up to 7% of your salary.

Visit our State Farm Careers page for more information on our benefits, locations, and the hiring process of joining the State Farm team!

Remote: Qualified candidates (outside of hub locations listed below) may be considered for 100% remote work arrangements based on where a candidate currently resides or is currently located.
Hybrid: Qualified candidates (in or near hub locations listed below) should plan to spend time working from home and some time working in the office as part of our hybrid work environment.
Hub locations: Dunwoody, GA; Richardson, TX; Tempe, AZ; or Bloomington, IL
Sponsorship: Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity.
For Los Angeles candidates: Pursuant to the Los Angeles Fair Chance Initiative for Hiring, we will consider for employment qualified applicants with criminal histories.
For San Francisco candidates: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
For Colorado, Hawaii and Washington State candidates:
Salary range: $85,889.38 - $109,494.69
Application deadline is expected to close on 5/30/2025. Applicant volume and hiring needs may result in early closure or extension beyond the listed deadline. To submit an application, click "Apply" on the job listing page on the State Farm career site.
For California, New York, and CT candidates:
Potential salary range: $97,601.56 - $124,425.79
Potential yearly incentive pay: up to 15% of base salary
Competitive Benefits, including:

• 401k Plan
• Health Insurance
• Dental/Vision plans
• Life Insurance
• Paid Time Off
• Annual Merit Increase
• Tuition Reimbursement
• Health Initiatives

For more details, visit our benefits summary page.

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