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About the Role
The Senior Manager, Media Enablement (People Manager) will lead a team at the intersection of media operations, technology, and strategic investment. This role is responsible for driving transformation across the media organization by streamlining processes, automating operations, and improving access to accurate, timely data.
This leader will act as a strategic connector between internal stakeholders (activation, strategy, planning, analytics, procurement, IT) and external partners (media agencies, DSPs, data vendors), guiding the enablement team to deliver high-impact solutions that fuel scale, efficiency, and performance. They will also manage the execution of Joint Business Partnerships (JBPs) and vendor relationships to ensure media platforms are optimized for performance, automation, and long-term value.
The ideal candidate is a builder-equally comfortable leading people, managing complex programs, and translating technical opportunities into business impact. This is a highly visible role with the opportunity to shape the future of how media is activated and measured in a data-first, AI-enabled organization.
Key Responsibilities Leadership & Management
- Lead and mentor a team of enablement professionals across program management, tools/technology, and data operations.
- Establish a clear vision and executional framework that empowers the team to deliver against strategic goals and maturity roadmap milestones.
- Foster cross-functional collaboration and build strong relationships across internal teams and agency partners.
Media Buying Platform Strategy
- Own the strategy and governance of DSPs and media buying platforms (e.g., The Trade Desk, DV360), ensuring platform capabilities are fully leveraged to support media performance, efficiency, and innovation.
- Coordinate Joint Business Partnerships (JBPs) and long-term platform development initiatives with vendors and agency stakeholders-aligning contractual terms, value-added services (e.g., rate savings, custom tech), and performance expectations.
- Drive cross-functional collaboration with internal stakeholders (Media Activation, Strategy, Procurement, Legal, Finance, and IT) to develop platform roadmaps, and onboard new buying partners.
- Lead vendor assessments and RFP/RFI processes in partnership with procurement and media strategy and activation teams to ensure platform fit with business and investment objectives.
- Translate investment goals into scalable and automated solutions within DSP environments, focusing on activation simplification, inclusion lists, inventory governance, and media taxonomy alignment.
- Support the evolution of a centralized digital inventory infrastructure, helping unify platform strategy with audience targeting, identity solutions, and first-party data activation.
Program & Project Management
- Lead large-scale enablement programs from planning through rollout, including solution discovery, MVP development, UAT, training, and performance tracking.
- Align workstreams across stakeholders and prioritize projects that support short-term performance and long-term transformation.
- Establish operating models and workflows that promote efficiency, transparency, and velocity across the media enablement roadmap.
Data & Technology Enablement
- Oversee and optimize media data infrastructure including ETL/ELT processes, metric standardization, and platform instrumentation.
- Champion technology interconnectivity across the adtech/martech stack to reduce operational friction and technical debt.
- Manage vendor relationships and ensure robust data governance, QA, and feature adoption across tools and dashboards.
Stakeholder Collaboration & Change Management
- Serve as a bridge between business, technical, and agency teams to align priorities and accelerate solution delivery.
- Build and execute change management plans, ensuring training, documentation, and adoption tracking are in place for all major initiatives.
- Elevate the profile and value of the Media Enablement team by telling the story of operational impact and enabling outcomes.
Qualifications Required
- 10+ years of experience in media, digital operations, or marketing enablement with at least 3+ years in a leadership or people management role.
- Proven track record of leading complex cross-functional projects in a high-growth or fast-paced environment.
- Strong understanding of media technology stacks, digital marketing platforms (e.g., TTD, GA4, Improvado), and cloud-based data workflows (ETL/ELT).
- Demonstrated success in stakeholder management, change leadership, and driving organizational alignment.
- Excellent communication and presentation skills; ability to translate between technical and business audiences.
Preferred
- Experience in managing vendor relationships and martech/adtech ecosystems.
- Familiarity with Agile project methodologies and tools like JIRA, Workfront, or similar.
- Analytical mindset with experience in dashboard/reporting solutions such as Tableau or Power BI.
Key Attributes for Success
- Data-driven and detail-oriented
- Strategic thinker with a bias for action
- Comfortable in ambiguity and driving clarity
- Empathetic people-leader who builds strong teams and champions growth
- Business-savvy and able to connect enablement work to enterprise outcomes
- At least 18 years of age
- Legally authorized to work in the United States
Travel:
Travel Required (Yes/No): Yes
DOT Regulated:
DOT Regulated Position (Yes/No): No
Safety Sensitive Position (Yes/No): No
Base Pay Range: $112,900 - $203,700
Corporate Bonus Target: 20%
The pay range above is the general base pay range for a successful candidate in the role. The successful candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.
At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee's eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, click here.
At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile's amazing benefits, check out www.t-mobilebenefits.com. Never stop growing! As part of the T-Mobile team, you know the Un-carrier doesn't have a corporate ladder-it's more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it's that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you're living our values while investing in your career growth-and we applaud it. You're unstoppable!
T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.
Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.
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