Manager, Cafe Integrated Marketing Strategist| Retail Bank

At Capital One, we're building a leading information-based technology company. Founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. Capital One is consistently ranked on several Best Workplaces Lists, including Fortune's "100 Best Companies to Work For."

Capital One's Retail Marketing team is looking for a talented, strategic, and results-focused Manager, Cafe Integrated Marketing Strategist to drive visibility to our brand defining Cafes. This is an exciting time to join Capital One and our team, as the Cafe network continues to grow. If you are energized by transforming the banking industry with a human-centric approach, being a steward of our brand, growing as a marketer, and driving business results, this is the role for you.

Your Role:

We are looking for a passionate and detail-oriented marketer with a track record of delivering breakthrough results via multi-channel campaigns. If you're a highly collaborative contributor who is adept at bringing ideas to life in creative ways, you may be the perfect match for our Manager, Cafe Integrated Marketing Strategist position.

This role will develop marketing strategies for Cafe campaigns that are rooted in consumer insights, business priorities and seasonal context and come to life in channels both within and outside of the four walls of our Cafes. The ideal candidate will be able to think about not just the planning of a campaign, but the measurement and optimization of it, balancing the analysis of individual channels and building the internal narrative about campaign performance.

Key Responsibilities:

• Work cross-functionally with teams such as brand, business, creative, legal, operations, retail merchandising and corporate communication partners to drive compelling messaging strategies and channel plans drive awareness of Cafes and deepen understanding of the Cafe value proposition

• Build the strategy for multi-channel integrated marketing campaigns that drive Cafe awareness and key Bank brand equities

• Partner with cross-LOB teams to tell Capital One products, features and experiences stories across in-Cafe channels like digital and physical signage

• Lead ideation of disruptive marketing strategies to reinforce Capital One Cafe's unique value proposition

• Author sound campaign and creative briefs, test plans and strategies to guide breakthrough work rooted in consumer insights and drive continued performance and optimization against KPIs across channels

• Collaborate with our creative team and agencies to optimize creative assets and deliver best-in-class marketing communications

• Translate and communicate business intent in a directive manner that partner teams can act on, ensuring cohesion and consistency in how we talk about Cafes

• Curate web experiences that deepen Cafe storytelling and enhance the in-Cafe experience

• Synthesize research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve marketing and business results and Brand impact

• Champion and adhere to risk management processes and policies

Our ideal candidate is:

• Detail-oriented with strong prioritization skills and the ability to manage multiple projects, stakeholders, and deadlines while maintaining a high level of excellence and accuracy

• Experienced in brand strategy, multi-channel integrated marketing campaign strategy and content development.

• Experienced in marketing across the full funnel, with expertise in the brand awareness and consideration space.

• Effective at working with many stakeholders and cross-functional teams

• Able to translate business goals and objectives into marketing strategies, plans and tactics

• Able to effectively influence both peers and senior leadership

• Confident presenting formal recommendations to senior decision makers

• Excited by the challenge of influencing & collaborating with various partners of all levels to deliver results

• Someone who thrives when navigating ambiguity and working autonomously

• A strong team player, focused on achieving results together

Basic Qualifications:

• Bachelor's Degree or military experience

• At least 5 years of multi-channel digital marketing experience on client-side or agency

• At least 5 years of experience creating and delivering integrated marketing campaigns across retail and digital channels

Preferred Qualifications:

• Masters Degree in Business Administration

• Marketing experience in financial services or another highly regulated industry

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).