Associate Director, Content Strategy

I. Job Summary | Major goals and objectives.

As an Associate Director of Content Strategy, you're not just shaping content; you're crafting meaningful experiences that bridge the gap between iconic advertisers and engaged consumers. Forget formulaic campaigns - you'll be the creative engine, collaborating with dynamic sales and marketing teams to decode advertiser challenges and anticipate consumer desires in the Food (i.e. Campbell's, Kerrygold, Kraft Heinz) and Beverage (Coca-Cola, Diageo, Pernod) industries. With concepts that span social, written, video and experiential formats, you will be able to communicate these ideas concisely and impactfully in write-ups for marketing proposals, verbally during client pitches, and work with the creative specialists at DDM Studios to bring them to life in a compelling way.

This position reports to the Senior Director of Content Strategy and will work across the Dotdash Meredith portfolio of over 40 iconic brands, including Food & Wine, PEOPLE, Travel + Leisure, Parents, Real Simple, Byrdie, InStyle and People en Espanol.

II. Essential Job Functions

Weight % Accountabilities, Actions and Expected Measurable Results

60% - Oversee custom content on sales opportunities, creating smart, strategic ideas for Lifestyle advertisers

• Attend brainstorms, ideate concepts, and deliver write-ups to be integrated into final proposals

• Compile and discuss production costs from internal teams (i.e. video, photo, talent costs)

• Represent ideated content strategies in pitches with agency and client partners

30% - Act as creative through line from pitch phase through execution

• Onboarding in-house production teams on sold concepts

• Acting as a creative director throughout the production process

• Often representing creative on photo and video shoots, alongside clients

5% - Foster relationships with Food and Bev sales and marketing teams, while ensuring you are up to date on each Dotdash Meredith brand's unique voice, content products and opportunities

5% - Stay up-to-date on new content formats, trends and platforms and be able to incorporate into client pitches

III. Minimum Qualifications and Job Requirements | All must be met to be considered.

Education:

BS/BA or equivalent professional experience

Experience:

7-8 years in a digital/social media environment

Specific Knowledge, Skills and Abilities:

• Bonus points for content studio, production, creative agency and/or content marketing experience. Not required.

• Demonstrated experience and/or interest in Food & Bev industries

• Collaborative: You are a team player who knows a good idea can come from anywhere

• Communicative: You have strong written and verbal communication skills as well as strong interpersonal skills

• Creative: You look at the world through a creative lens and are energized by brainstorming sessions with your peers

• Connected: Avid consumer of content in its various forms across platforms.

• Flexible: This role requires an ability to move between several brands, verticals and sites in various stages of presale and post-sale and, from time to time, cover content strategy needs for other lifestyle verticals