Director of Marketing

Barton Creek Resort & Spa

Barton Creek Resort & Spa's success is due to its dedicated, intelligent and self-motivated family of associates who work together to maintain the company's trademark high standards. If you would like to be a part of an environment where teamwork is emphasized and individual excellence is encouraged then this is the place for you.

Omni Barton Creek Resort and Spa's associates enjoy a dynamic and exciting work environment, comprehensive training and mentoring, along with the pride that comes from working for a company with a reputation for exceptional service. We embody a culture of respect, gratitude and empowerment day in and day out. If you are a friendly, motivated person, with a passion to serve others, the Omni Barton Creek may be your perfect match.

Omni Hotels & Resorts is seeking Director of Marketing for the beautiful Barton Creek Resort & Spa!

If you love hospitality, creating amazing customer experiences, and the structure and benefits that come from working with a hotel company then you will love working with Omni!

We are proud to announce that we are ranked among the best resorts in Texas: Top 5 Resorts in the Southwest Conde Nast Traveler and Top 5 Resorts in Texas Travel + Leisure World's Best Awards 2024

The Director of Marketing is a dynamic and strategic leader responsible for driving the overall marketing strategy and execution for our resort property. This role is focused on elevating brand awareness, increasing market share, and driving revenue through integrated marketing initiatives across leisure, group, spa, F&B, golf, and other resort-specific segments. The ideal candidate brings a blend of creativity, analytical thinking, team leadership, and hospitality insight.

Strategic Planning & Brand Management

Develop and implement the annual marketing plan aligned with the resort's revenue goals and brand vision.
• Ensure brand consistency across all channels and touchpoints.
• Work collaboratively with corporate marketing to align local and national efforts.

Digital Marketing & E-Commerce

• Lead the resort's digital presence including SEO, paid media, website optimization, email marketing, and social media.
• Analyze online traffic, conversion metrics, and guest engagement to drive booking performance.

Public Relations & Communications

• Develop and manage relationships with media, influencers, and PR agencies.
• Oversee the creation and distribution of press releases, media kits, and promotional content.
• Manage crisis communication and reputation strategy when needed.

Content & Creative Strategy

• Direct the development of photo, video, and written content to showcase the resort's offerings.
• Maintain a content calendar that supports seasonal campaigns, packages, and promotions.

Event & Partnership Marketing

• Design and execute marketing plans for resort events, promotions, and on-property activations.
• Develop and lead command demand events that drive new business and brand visibility across key segments.
• Cultivate partnerships with local organizations, tourism boards, and lifestyle brands to embrace visibility and guest engagement.

Revenue Collaboration

• Partner with sales, revenue, and F&B teams to support demand generation and maximize profitability.
• Create promotional strategies for need dates and shoulder seasons.

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 8-10 years of progressive marketing experience in hospitality or luxury lifestyle brands, with at least 3 years in a leadership role.
• Proven track record in digital marketing, branding, and ROI-driven campaigns.
• Strong leadership, project management, and budget oversight skills.
• Experience with analytics tools (e.g., Google Analytics, STR reports, CRM platforms).
• Excellent communication and presentation skills.
• Passion for travel, hospitality, and exceptional guest experiences.

Preferred Experience

• Previous marketing leadership at a luxury resort or full-service hotel.
• Familiarity with wellness, golf, culinary, and/or destination experiences.
• Experience working with marketing agencies, photographers, and creative teams.

Omni Hotels & Resorts is an equal opportunity/AA/Disability/Veteran employer. The EEO is the Law poster and its supplement are available using the following links: EEOC is the Law Poster and the following link is the OFCCP's Pay Transparency Nondiscrimination policy statement

If you are interested in applying for employment with Omni Hotels & Resorts and need special assistance to apply for a posted position, please send an email to applicationassistance@omnihotels.com.