Marketing Manager, Global Key Accounts

Who We Are:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

JOB MISSION:

As a member of the Global Marketing team, this role reports to the Global Key Account Senior Marketing Manager and will support strategic global marketing direction for one of our global wholesale partners within the athletic specialty channel. You will lead a coordinated effort on development and deployment of global campaigns, support the strategic marketing approach both internally and externally and be the main point of contact with regional key account marketers across NA, EMEA and APAC. The job requirements will also consist of supporting a cross-functional approach, inclusive of commercial leads, sales, product, merchandising, visual merchandising, and global marketing.

MAJOR ACCOUNTABILITIES:

• Support implementation of our strategic key account global marketing plan, aligned to the objectives and strategies of both the key accounts business and New Balance.

• Full responsibility of multi-functional global agency management, inclusive of both internal and consumer facing deliverables. Complete ownership of three global campaigns; from inception to deployment.

• Supporting role at key go-to-market gates, inclusive of sell-in/sell-through deliverables and marketing leadership meetings.

• Act as a conduit between regional key account marketing team members at New Balance and our global marketing team.

• Develop a 'one team' approach for all marketers across the globe that have responsibilities with the key account, even when reporting structure remains within region.

• Work alongside cross-functional global and regional go-to-market teams to ensure the global key account marketing vision comes to life consistently.

• Full understanding of the target consumer and integrated consumer journey, through which wholistic global marketing campaigns are developed.

• Post-mortem campaign reviews and evaluation of ROI. Directly impacting future approach of campaigns and required adjustments.

• Direct communication with accounts marketing team and cross-functional team members.

• Work closely within global marketing across brand, category, entertainment, and sports marketing to ensure alignment and consistency of global key account campaigns.

• Develop a best in class, consistent process for supporting regional key account marketers account planning.

REQUIREMENTS FOR SUCCESS:

• Minimum 6 years of industry experience with preferred working experience directly with wholesale partners.

• Candidate must be deadline oriented, analytically skilled and exceptional at managing multiple projects simultaneously.

• Existing understanding of broader consumer behavior across lifestyle, fashion and sport marketplace. With an in-depth understanding of the target consumer within the distribution channel.

• Ability to build strong relationship(s) with global key account team internally and externally.

• Travel: Ability to attend all major go-to-market milestones, marketing summits, productions, events, etc.

• Ability to clearly present and negotiate with the key account team as well as influence multiple regions, cultures, and leadership team members.

• Candidate must have solid oral and written communications skills, that influence alignment to strategic direction of marketing plans.

• Candidate must be energetic, have a positive can-do attitude and experience working in a team environment.

• A resourceful problem solver with DIY approach and a track record of overcoming obstacles.

Regular Associate Benefits

Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks - opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs - that encourage our associates to grow personally as they develop professionally. You'll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword - it's part of our culture.

Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.

Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.

Flexible Work Schedule

For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced "Work from Anywhere" (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.

Equal Opportunity Employer

New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.