Associate Brand Manager, Aquaphor Baby

Associate Brand Manager, Aquaphor Baby

Caring for skin means caring for people.

It all started with a pharmacist and a dream almost 140 years ago. Today, Beiersdorf is a global company with iconic brands - Coppertone, Aquaphor, Eucerin and NIVEA - focused on providing innovative, clinically-proven and safe skin and sun care solutions to more than 500 million consumers in over 200 countries - making people feel comfortable in their own skin.

At Beiersdorf, we care beyond skin. We care for people - our employees, our customers, our consumers, and our communities - and our planet. We know that diversity of thought, backgrounds, experience, and perspective enriches our culture and cultivate innovation and ingenuity. We know that responsibly sourced, sustainable products and packaging make for a more sustainable future. And we know that when your skin feels better, you feel better.

A welcoming workplace that offers personal and professional growth for all individuals.

At Beiersdorf, you'll find:

• A welcoming workplace that fosters diversity, inclusion and belonging where every team member feels valued, respected, and supported
• Forward-thinking teams that enjoy challenging work and the ability to make an impact
• A dynamic community of life-long learners that values foresight, competence, and the ability to learn as well as hard skills and established expertise
• A purpose-led company that cares about your personal and professional development with the right balance of structure and flexibility to thrive
• A collaborative culture that leads with care, trust, simplicity, and courage

Unique benefits that consider the whole person.

We understand that you have a life outside of work, and we support you with unique benefits including:

• Generous and flexible PTO policy
• Paid Parental Leave
• Comprehensive Wellness and Benefits program
• Cash Balance Plan (similar to a pension)
• 401k match
• Growing number of Employee Resource Groups or affinity groups - to foster meaningful connections and belonging with other colleagues
• Dynamic work model - a hybrid of in-office collaboration and remote focused work days

Experience, skills, and competencies that lend themselves to this role:

We know that experience comes in all forms and we're not necessarily looking for individuals who can start fast ('check all the boxes') but may bring a unique blend of competence and capabilities that can grow into a role and/or bring news skills to the team.

SUMMARY OF ROLE:

Aquaphor is a leader in the Therapeutic skincare segment as the brand that "provides Superior Skin Healing Power You Can Trust." The Baby category is a quickly evolving category that is driven by the intersection of industry changes and parents' preference. This exciting role requires a seasoned Associate Brand Manager for Aquaphor Baby, who will lead the execution of our annual brand plan and provide strategic thought to build a future Innovation pipeline. We are looking for someone who is experienced and passionate about Baby skincare and brand-building. This role reports into the Senior Brand Manager - Aquaphor and will work closely with cross-functional teams.

RESPONSIBILITIES:

• Lead monthly business analysis including a deep understanding of brand performance and key drivers, tracking competitor activity and drivers of performance, and new product tracking.
• Marketing lead for local product development projects such as artwork refreshes and bundle packs.
• Own and manage the brand budget including development of annual budget, management of line items, opening and closing PO's, contract approvals and tracking progress throughout the year.
• Assist in the development of the annual marketing plans in line with brand vision and financial objectives. This includes promotions, FSI's, PR and digital/social media.
• Assist in the execution of the marketing plans for brand, including promotions, shopper marketing, and digital programs. Brand lead for owned channels, promotions & shopper.
• Manage forecasting & delivery of sampling programs - including consumer and shopper programs.
• Support new product launches and development of innovation pipeline - including market analysis, volume forecasting, coordinating sales samples, logistics, artwork sign-offs, etc.
• Collaborate with sales and go to market teams to develop winning strategies and sell-in stories for top accounts. Work closely with the sales team to gain incremental distribution.
• Lead and motivate the cross-functional teams to ensure programs are progressing on track.
• Manage market share projections and forecasting to complete Sell-In and Sell-Out financial models.
• While the role will primarily support Aquaphor Baby, there will be some administrative responsibilities across the total brand, which includes Hand & Body and Lip.

REQUIREMENTS:

• 3-5 years of experience, ideally in brand management on consumer products.
• More data driven background (i.e. Nielsen/IRI), with a passion for brands could be considered.
• Experience in Skincare, Personal Care or Beauty/Cosmetics a plus.
• Background in Business Administration, MBA a plus.
• Experience in Food, Drug or Mass channels of distribution a must. Experience with Amazon and E-comm channels a plus.
• Strong analytical skills is a must.
• Solid experience with Nielsen Database and/or IRI Circana is a must.
• Proven ability to manage social media marketing campaigns.

ADDITIONAL INFORMATION:

At Beiersdorf, we embrace Diversity and aim to provide equal opportunities to all of our applicants - regardless of e.g. gender, sexual identity, nationality, ethnicity, religion or ideology, disability or age. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates). For instance, please feel free to upload your CV without a picture.

• Winner of Comparably's Award for Best Company Culture (2023, 2024)
• Winner of Comparably's Award for Best Company Compensation (2020, 2022-2024)
• Winner of Comparably's Award for Best Company Perks and Benefits (2024)
• Winner of Comparably's Award for Best CEO / General Manager (2020, 2024)
• Winner of Comparably's Award for Best Company Outlook (2021, 2024)
• Winner of Comparably's Award for Best Sales Team (2023, 2024)
• Winner of Comparably's Award for Best Leadership Teams (2020, 2021, 2023)
• Winner of Comparably's Award for Best Company for Happiness (2022,2023-2024)
• Winner of Comparably's Award for Best Company for Diversity (2022)

Check us out on Comparably: https://www.comparably.com/companies/beiersdorf

Having trouble applying? Go to www.BeiersdorfUSA.com to search our careers page. Beiersdorf is an Equal Opportunity Employer.

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