Student Engagement Coordinator

Title: Student Engagement Coordinator

Department: Marketing

Reports To: Business Development Manager

Job Grade: 7

FLSA: Non-Exempt Last Modified: 05-28-2025

It's a Job ... Only Better!

At UKFCU, we're more than a Credit Union - we're a community, and we've been proudly serving our members since 1937! As a rapidly growing, not-for-profit organization, we're dedicated to making a real difference in the lives of our members and employees alike. If you're looking for a workplace where you can grow, make an impact, and have fun while helping others, UKFCU is the place for you!

Why This Role Matters

The Student Engagement Coordinator is the face of UKFCU on campus, creating connections and delivering meaningful interactions with students, faculty, and staff at the University of Kentucky and other educational partners. This role is essential in promoting financial education, brand awareness, and long-term membership growth through events, presentations, and personalized engagement. Your efforts will directly support the credit union's mission and help UKFCU remain a trusted partner in the academic community.

What You'll Do

Event Coordination & Engagement

• Identify and coordinate events that offer high-value engagement opportunities, including K-Week, Student Orientations, and student group collaborations.
• Set up and manage UKFCU-branded booths, creating a visually compelling and welcoming space at each event.
• Represent UKFCU at both internal and external events, ensuring a positive and informative experience for all attendees.

Campus Brand Ambassador

• Promote the UKFCU brand on campus through enthusiastic and professional representation.
• Answer questions related to membership eligibility, accounts, and services.
• Facilitate new member signups and ensure UK students and staff associate UKFCU with approachable, helpful financial services.

Relationship Building

• Identify key stakeholders and connect them with the Business Development Specialist for deeper relationship-building opportunities (e.g., Lunch & Learns, seminars).
• Conduct high-level needs assessments and refer students or staff to Financial Representatives for further assistance and support.

Financial Education Delivery

• Create and deliver tailored financial education presentations to student groups.
• Ensure all educational materials are aligned with UKFCU brand guidelines and maintain high quality and relevance for diverse audiences.

Collaboration & Teamwork

• Work closely with the Business Development Team to identify new opportunities for outreach and event participation.
• Maintain open communication to coordinate schedules, support referrals, and ensure proper event coverage and planning.

Reporting & Analytics

• Track and report on event attendance, member interactions, feedback, and outcomes.
• Provide monthly reports to the Business Development Manager and Marketing team for performance review and strategy adjustments.

Professional Development

• Stay informed on trends in marketing, event coordination, and student engagement.
• Continuously seek opportunities to improve personal skills and the effectiveness of engagement strategies.

Who You Are

Experience & Education

• Associate's degree required; or equivalent combination of education and experience.
• A minimum of 1 year of experience in marketing, event planning, or business development preferred.
• Prior experience working with students or in a university environment is a plus.
• Ability to work evenings and weekends as needed for event support.

Skills & Strengths

• Excellent interpersonal and communication skills.
• Ability to deliver presentations with confidence and clarity.

Key Traits

• Organized, detail-oriented, and able to manage multiple projects and deadlines.
• Self-starter with a proactive, engaging approach to outreach.

What's in It for You?

• Competitive salary and industry-leading benefits.
• Opportunities for professional growth and leadership development.
• A chance to make a lasting impact on our members and the organization's future.

Legalese

Equal Opportunity Employer

UKFCU is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable law.

At-Will Employment

Employment with UKFCU is deemed "at-will," which means that either you or the company may terminate the employment relationship at any time, with or without cause or notice, unless otherwise provided by law.

Physical and Cognitive Demands

This role requires a blend of physical activity and mental focus to effectively perform its essential functions. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this role. Key physical activities include sitting, standing, walking, and occasional lifting (up to 25 pounds). You'll also use your hands for various tasks, reach with your arms, and engage in conversations. Vision requirements include the ability to focus, perceive depth, and distinguish colors. Cognitive abilities essential for this role include judgment, auditory perception, memory, reasoning, and occasional persuasion.

Work Environment

You'll primarily work indoors in a comfortable, climate-controlled office setting. The noise level is typically moderate, ensuring a focused yet dynamic work environment. Reasonable accommodations will be provided as needed to support an inclusive workplace.

This job description provides a general overview of the responsibilities and expectations for this role. It is not a comprehensive list of tasks, and employees may be asked to take on additional duties to support team success.