Lead HCP PO Portfolio Marketing Specialist

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At Exact Sciences, we're helpingchange how the world prevents, detects and guides treatment for cancer. We give patients and clinicians the clarity needed to make confident decisions when they matter most. Join our team to find a purpose-driven career, an inclusive culture, and robust benefits to support your life while you're working to help others.

Position Overview

The Lead HCP PO Portfolio Marketing Specialist will be responsible for strategy and execution of downstream multi-channel tactics to support market shaping and/or initial launches for the Precision Oncology product portfolio which includes MCED and Oncotype DX. This includes conference strategy, digital medical education, key opinion leader (KOL) engagement, and scientific/clinical content and messaging development. This role will develop and execute this plan in partnership with the Precision Oncology marketing team and will collaborate closely with members of Sales, Medical Affairs, Product Management, Research and Development, Clinical Laboratory, and other key stakeholders across the organization. They will support marketing data analytics to drive data driven decisions and will participate in operational planning and lead the tactical plan across multiple channels.

This is a hybrid position and can work from our Madison, WI, San Diego, CA or Cambridge, MA locations.

Essential Duties

Include, but are not limited to, the following:

• Develop and execute the marketing plan for commercial readiness and evolution of PO products.
• Lead the development of multi-channel marketing and communications strategies and plans to support the precision oncology portfolio business, inclusive of MCED and MRD tests, supporting solid tumor indications.
• Partner with the marketing communications team on brand specific multi-channel campaign activation and optimization.
• Work cross-functionally with Medical Affairs, Product Management, Clinical Laboratory, and other key stakeholders to develop educational content to support providers and patients and to help drive awareness of solutions.
• Develop medical conference/congress strategy and work in collaboration with congress lead to ensure seamless execution of defined tactics at regional and national congresses.
• Hold leadership role in brand planning process.
• Support KOL engagement and medical advisory board execution.
• Ensure the product positioning, messaging, and product campaign is effectively integrated into the all promotional assets.
• Lead customer persona development for customer capture in digital and other channels.
• Analyze qualitative and quantitative data to continually gain a deeper understanding of the market and customer needs.
• Develop sales enablement tools and training content to support PO field team for promotion of products including MCED and Oncotype DX.
• Create messaging, positioning, and marketing content for provider segments.
• Collaborate with Commercial Analytics team to ensure appropriate analytical plans are developed and measure promotional program effectiveness, efficiency, and return.
• Lead marketing focus on messaging relative to societal determinants of health in the cancer space.
• Provide day-to-day oversight of external agency partners and manage the budget.
• Participate in field force advisory committee to gain insights on current and future HCP tactics, and competitive intelligence.
• Uphold company mission and values through accountability, innovation, integrity, quality, and teamwork.
• Support and comply with the company's Quality Management System policies and procedures.
• Maintain regular and reliable attendance.
• Ability to act with an inclusion mindset and model these behaviors for the organization.
• Ability to travel 20% of working time away from work location, may include overnight/weekend travel.

Minimum Qualifications

• Bachelor's Degree in business administration, marketing or field as outlined in the essential duties.
• 8+ of commercial experience (e.g., marketing, sales, new product planning, market access and working closely with KOLs and community oncologists.
• 2+ years of experience working with clinical and scientific KOLs.
• Proficient in Microsoft Office, including advanced skills in PowerPoint.
• Demonstrated ability to perform the essential duties of the position with or without accommodation.
• Authorization to work in the United States without sponsorship.

Preferred Qualifications

• MBA or MS in life science, marketing, business, or related field of study.
• Diagnostic/pharma/device/healthcare marketing experience.
• Demonstrated ability to present to senior management and and drive influence (i.e., VP level and above).

Salary Range:

Exact Sciences is proud to offer an employee experience that includes paid time off (including days for vacation, holidays, volunteering, and personal time), paid leave for parents and caregivers, a retirement savings plan, wellness support, and health benefits including medical, prescription drug, dental, and vision coverage. Learn more about our benefits.

Our success relies on the experiences and perspectives of a diverse team, and Exact Sciences fosters a culture where all employees can develop personally and professionally with a sense of respect and belonging. If you require an accommodation, please contact us here.

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We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, and any other status protected by applicable local, state, or federal law.

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