Senior Digital Marketing Strategist (Web)

Senior Digital Marketing Strategist (Web)

Job Description

Aon Affinity is seeking a motivated Digital Marketer to join our team. You will develop and implement effective digital marketing strategies in collaboration with business leaders and marketing strategists to attract and retain customers within Aon's Affinity businesses. As a key member of the growth marketing team, you will design, build, launch, and optimize SEO, UX, CRO, web analytics, website management, and content management initiatives that will promote the brand, differentiate our solutions, generate leads, and, ultimately, produce sales and revenue in this growing segment of our business.

Aon is in the business of better decisions

At Aon, we shape decisions for the better to protect and enrich the lives of people around the world.

As an organization, we are united through trust as one inclusive team and we are passionate about helping our colleagues and clients succeed.

What the day will look like

SEO (Search Engine Optimization):

• Develop and implement effective SEO strategies to improve organic search rankings and drive traffic to the website.
• Conduct keyword research, on-page and off-page optimization, and monitor SEO performance using tools like Google Analytics, SEMrush, and Ahrefs.
• Stay updated with the latest SEO trends and algorithm changes to ensure best practices are followed.

User Experience (UX)

• Collaborate with the design and development teams to create user-friendly and visually appealing website layouts.
• Conduct usability testing and gather user feedback to enhance the overall user experience.
• Implement changes based on user behavior analysis to improve site navigation and engagement.

Conversion Rate Optimization (CRO):

• Analyze website performance and identify areas for improvement to increase conversion rates.
• Develop and execute A/B testing and multivariate testing strategies to optimize landing pages and user flows.
• Utilize data-driven insights to make informed decisions and drive continuous improvement.

Web Analytics

• Set up and manage web analytics tools to track and report on key performance indicators (KPIs).
• Analyze data to understand user behavior, traffic sources, and campaign effectiveness.
• Provide regular reports and actionable insights to stakeholders to inform marketing strategies.

Website Management:

• Oversee the day-to-day management of the company website, ensuring it is up-to-date, secure, and functioning optimally.
• Work with developers to implement new features and troubleshoot any technical issues.
• Ensure the website is mobile-friendly and optimized for speed and performance.

Content Management:

• Develop and execute a content strategy that aligns with business goals and engages the target audience.
• Manage the creation, editing, and publishing of high-quality content across various digital platforms.
• Collaborate with content creators, designers, and other stakeholders to ensure consistency and brand alignment.

Skills and experience that will lead to success

• 5+years of proven experience in digital marketing, with a focus on SEO, UX, CRO, web analytics, website management, and content management.
• Proficiency in digital marketing tools and platforms such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and content management systems (CMS).
• Current knowledge of trends and developments in web and digital marketing
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Excellent communication and collaboration skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment; able to multi-task and work independently as well as collaborate with internal teams.
• Strong communicator with the ability to convey complex ideas clearly and effectively.
• Ability to deal with ambiguity and adapt to changing priorities.
• Flexibility to work across different functional areas within the marketing department, including analytics, creative, strategy, execution, and business stakeholders.

Preferred Skills:

• Experience with HTML, CSS, and basic web development is preferred.
• Knowledge of paid advertising platforms such as Google Ads and social media advertising to support an omnichannel approach, ensuring cohesive and integrated marketing strategies across all digital touchpoints.
• Familiarity with email marketing and marketing automation tools to enhance customer engagement and retention, contributing to a seamless omnichannel experience.

Education: Bachelor's degree or equivalent years of industry experience.

How we support our colleagues

In addition to our comprehensive benefits package, we encourage an inclusive workforce. Plus, our agile, inclusive environment allows you to manage your wellbeing and work/life balance, ensuring you can be your best self at Aon. Furthermore, all colleagues enjoy two "Global Wellbeing Days" each year, encouraging you to take time to focus on yourself. We offer a variety of working style solutions, but we also recognize that flexibility goes beyond just the place of work... and we are all for it. We call this Smart Working!

Our continuous learning culture inspires and equips you to learn, share and grow, helping you achieve your fullest potential. As a result, at Aon, you are more connected, more relevant, and more valued.

Aon values an innovative and inclusive workplace where all colleagues feel empowered to be their authentic selves. Aon is proud to be an equal opportunity workplace.

Aon provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, veteran, marital, domestic partner status, or other legally protected status. People with criminal histories are encouraged to apply.

We welcome applications from all and provide individuals with disabilities with reasonable adjustments to participate in the job application, interview process and to perform essential job functions once onboard. If you would like to learn more about the reasonable accommodations we provide, email ReasonableAccommodations@Aon.com

For positions in San Francisco and Los Angeles, we will consider for employment qualified applicants with arrest and conviction record in accordance with local Fair Chance ordinances.

Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.

Pay Transparency Laws:

The salary range for this position (intended for U.S. applicants) is $82,100 to $100,000 annually. The actual salary will vary based on applicant's education, experience, skills, and abilities, as well as internal equity and alignment with market data. The salary may also be adjusted based on applicant's geographic location.

This position is eligible to participate in one of Aon's annual incentive plans to receive an annual discretionary bonus in addition to base salary. The amount of any bonus varies and is subject to the terms and conditions of the applicable incentive plan.

Aon offers a comprehensive package of benefits for full-time and regular part-time colleagues, including, but not limited to: a 401(k) savings plan with employer contributions; an employee stock purchase plan; consideration for long-term incentive awards at Aon's discretion; medical, dental and vision insurance, various types of leaves of absence, paid time off, including 12 paid holidays throughout the calendar year, 15 days of paid vacation per year, paid sick leave as provided under state and local paid sick leave laws, short-term disability and optional long-term disability, health savings account, health care and dependent care reimbursement accounts, employee and dependent life insurance and supplemental life and AD&D insurance; optional personal insurance policies, adoption assistance, tuition assistance, commuter benefits, and an employee assistance program that includes free counseling sessions. Eligibility for benefits is governed by the applicable plan documents and policies.

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