Sr. Integrated Marketing Manager - Channel Lead

T-MOBILE USA, Inc.
$109,200 - $196,900Corporate Bonus Target: 20%
life insurance, vision insurance, flexible benefit account, paid time off, paid holidays, tuition assistance, 401(k)
United States, Texas, Frisco
3560 Dallas Parkway (Show on map)
May 31, 2025
At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees! Job Overview We are looking for a strategic, innovative, and execution-driven Sr. Manager of Integrated Marketing to lead initiatives that elevate the Metro brand. This role is uniquely positioned at the intersection of strategy, marketing, and execution - flawless for a multifaceted professional who thrives in crafting structure from ambiguity and driving cross-functional teamwork. This individual will lead the development and execution of Metro's evergreen brand strategy and messaging, ensuring it consistently comes to life across all owned channels, including retail and web. You will serve as a key steward of the brand, building strategies, messaging, and experiences that resonate deeply with our customers and drive measurable business impact. Job Responsibilities: Translate insights from market trends, customer behavior, competitive analysis, and channel performance into actionable plans. Lead the evergreen brand strategy and messaging for Metro, ensuring it is clear, compelling, and consistently applied across all customer touchpoints, including retail environments, web, and other owned channels. Develop and implement coordinated marketing strategies that support business goals and customer engagement. Partner cross-functionally with Consumer Insights, Marketing, Creative, Retail Merchandising, and additional partners to bring strategies to life. Drive cross-functional team alignment and execution for coordinated campaigns and brand initiatives. Bring transparency and structure to fast-paced, evolving environments, rallying teams around shared goals and delivering results. Education and Work Experience: Bachelor's Degree (Required) Master's/Advanced Degree (Preferred) 7+ years Marketing experience in authoring and implementing national integrated marketing plans with recognized B2C brands (Required) 2+ years Delivering Omni/Multi-channel integrated campaigns at scale and leveraging data and digital in execution. (Required) Knowledge, Skills and Abilities: Digital Marketing- solid understanding of digital marketing and experience including web/ecommerce, media, social, paid search, attribution, optimization, etc. Experience in data driven marketing techniques and traditional database marketing is crucial. (Required) Consumer Insights Outstanding experience applying consumer insights to improve campaign targeting, delivery, performance, etc. (Required) Leadership Campaign leadership skills - end to end campaign development including strategy, segmentation, targeting, etc. in a Multi-channel/Omni-channel environment. (Required) Validated experience in commercial and strategic marketing roles, with strong executional track records Demonstrated ability to lead and influence across functions without direct authority Strong analytical and critical thinking skills, with a keen ability to synthesize sophisticated inputs into actionable plans Skilled at operating in ambiguous environments and building scalable structures and frameworks Excellent verbal and written communication skills, with strong storytelling and brand building Experience managing or supporting omnichannel marketing efforts, especially in retail and digital environments At least 18 years of age Legally authorized to work in the United States Base Pay Range: $109,200 - $196,900 Corporate Bonus Target: 20% The pay range above is the general base pay range for a successful candidate in the role. The successful candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range. At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee's eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, click here. At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile's amazing benefits, check out www.t-mobilebenefits.com. Never stop growing! As part of the T-Mobile team, you know the Un-carrier doesn't have a corporate ladder-it's more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it's that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you're living our values while investing in your career growth-and we applaud it. You're unstoppable! T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated. Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.