Marketing Technology Director

BankTalent HQ
Competitive
vision insurance, parental leave, paid time off, tuition reimbursement, 401(k), profit sharing
United States, Utah, Salt Lake City
Jun 03, 2025
Consistently ranking among American Banker magazine's "Best Banks to Work For" for over a decade, Zions Bancorporation is a "Collection of Great Banks" with local brand names and management teams in each of our major Western markets. And because we've known that, for over 150 years, our success has come from the exceptional dedication, experience and talent of our diverse employee base, we're committed to being the premier employer of choice. Ready to make your mark on a legacy brand? Our expanding marketing team is building something special-a dynamic, in-house Creative Studio and innovative Demand Center that will transform how we connect with customers. Under fresh leadership from our newly appointed CMO, we're reimagining what marketing can be while supporting a bank known for its experienced bankers, exceptional service, and local leadership deeply rooted in the communities we serve. This isn't just another financial marketing role - it's your chance to shape a creative vision with real impact. With benefits starting on day one, 12 bank holidays, profit sharing and company-matched 401(k) contributions, Zions is committed to career growth and advancement. At Zions, the possibilities are endless. If you're ready to create work that actually matters, we're ready to review your application. You bring the talent; we bring the opportunity. We are looking for a Marketing Technology Director that will drive a vision for the MarTech stack. Ensuring scalability, security, and innovation that can implement a technology roadmap that will align with business goals, and foster collaboration between marketing, IT, and other departments to ensure seamless technology integration. Essential Functions: Partner with key stakeholders across marketing, IT, compliance, and UX to support business objectives. Design and implement a comprehensive marketing technology stack that aligns with business goals. Ensure the marketing organization is effective in driving new customer growth and retention through best-in-class technology-driven solutions. Support the team in overcoming challenges and executing MarTech initiatives successfully. Develop and maintain a roadmap for technology adoption and upgrades. Develop and oversee data collection, storage, and analysis strategies to ensure data integrity and usability. Implement and maintain security protocols to protect sensitive marketing data. Qualifications: A master's or bachelor's degree in marketing, business, information technology, or a related field is preferred. A minimum of 10+ years of experience in marketing technology, digital marketing, or a similar field with a focus on banking and/or retail bank products, or a related role. Certifications in digital marketing, data analytics, or marketing technology can be beneficial. Leadership experience; leading and managing teams. Comprehensive knowledge of integrated marketing across digital, print, experiential, and emerging channels. Experience balancing innovative approaches with the conservative expectations and regulations of financial services. Proficiency in managing marketing technology platforms such as CRM, marketing automation, and analytics tools. Expertise in Adobe Experience Platform, Salesforce and integrating various other marketing technologies to ensure seamless data flow. Ability to manage multiple projects simultaneously and effectively. Strong written and verbal communication skills to present data findings effectively. Salary Range : $159,375 - $233,750 (depending on experience and other job related factors) This is an in-office position that will sit at a local corporate hub 5 days a week. This is not a hybrid role. Location Options: AZ, CA, CO, NV, TX, UT Benefits: Medical, Dental and Vision Insurance - START DAY ONE! Life and Disability Insurance, Paid Parental Leave and Adoption Assistance Health Savings (HSA), Flexible Spending (FSA) and dependent care accounts Paid Training, Paid Time Off (PTO) and 11 Paid Federal Holidays, and any applicable state holidays 401(k) plan with company match, Profit Sharing, competitive compensation in line with work experience Mental health benefits including coaching and therapy sessions Tuition Reimbursement for qualifying employees enrolled in an accredited degree program related to the needs of the business, maximum of $5,250 per calendar year, employees are eligible for the program upon hire Employee Ambassador preferred banking products Illusion