Senior Product Manager- Hallmark + Streaming Experience

SUMMARY

At Hallmark+, we believe in the power of storytelling to create lasting connections. As a Senior Product Manager, Hallmark + Streaming Experience, you will lead strategic initiatives to enhance subscriber engagement-making it easier and more enjoyable to discover, watch, and fall in love with Hallmark content.

In this role, you'll collaborate cross-functionally with programming, distribution, marketing, research, technology, and other teams to gain a deep understanding of the business, customers, market, and competition. You'll build business cases, conduct research, and analyze data to drive product decisions, managing the streaming experience roadmap across both short- and long-term horizons.

Strong analytical skills, a proven track record of leading complex projects with multiple stakeholders, and excellent business acumen are essential. You must also be adept at managing relationships and communicating effectively across all levels of the organization. Leadership and emotional intelligence will be key as you mentor team members and lead technical projects under tight budgets and deadlines.

This high-impact role is ideal for someone with a deep understanding of streaming and a passion for creating seamless user experiences.

ESSENTIAL DUTIES AND RESPONSIBILITIES

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  Champion the Hallmark+ Subscriber Experience: Gain deep insights into our viewers and content, translating that knowledge into seamless user journeys. Use feedback and research to refine the product, ensuring it delivers delight, comfort, and ease.

  
  

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  Develop and Maintain a Roadmap that is aligned to business strategies and objectives: Balance both top-down strategies and bottom-up opportunities. Leverage Data to Drive Decisions: Gather and analyze data to define KPIs, drive product requirements, build business cases, and measure performance. Use these insights to inform prioritization and optimize product impact.

  
  

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  Analyze Performance Metrics: Continuously evaluate performance metrics to guide decision-making, prioritize initiatives, and develop data-driven business cases. Collaborate with engineering teams to continuously optimize the streaming experience for performance, speed, and stability, ensuring a high-quality user experience across platforms.

  
  

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  Collaborate Cross-Functionally: Work closely with content, marketing, and engineering teams to ensure that the user experience aligns with business objectives and that new features are implemented smoothly.

  
  

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  Drive Process Optimization: Identify opportunities to streamline, redesign, or develop new processes and policies to improve execution and team performance.

  
  

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  Mentor and Develop Talent: Lead and mentor a team of Product Managers, fostering growth and a high-performance culture.

  
  

BASIC REQUIREMENTS

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  Bachelor's Degree or 4 years of professional work experience.

  
  

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  4-7 years of experience as a Senior Product Manager or Product Manager.

  
  

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  Proven ability to influence cross-functional teams.

  
  

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  Expertise in gathering and analyzing data to drive product decisions.

  
  

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  Experience in a media/entertainment company.

  
  

OTHER REQUIREMENTS

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  3-5 years of experience in a streaming focused product management role, with a focus on content discovery and personalization.

  
  

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  Experience with multiple platforms and device types within the streaming space.

  
  

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  Experience mentoring team members and helping to grow their skills.

  
  

The salary range for this job is between $101,100- $149,800. Salary rate will take into consideration several factors including location.

Hallmark Media is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status. Principals only please.